Cheese - Tanzania

  • Tanzania
  • Revenue in the Cheese market amounts to US$123.40m in 2024. The market is expected to grow annually by 8.99% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$32,020m in 2024).
  • In relation to total population figures, per person revenues of US$1.80 are generated in 2024.
  • In the Cheese market, volume is expected to amount to 16.91m kg by 2029. The Cheese market is expected to show a volume growth of 6.0% in 2025.
  • The average volume per person in the Cheese market is expected to amount to 0.2kg in 2024.

Key regions: China, South Korea, Russia, United Kingdom, India

 
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Analyst Opinion

The Cheese Market in Tanzania, within the Dairy Products & Eggs Market in The Food market, has been experiencing moderate growth. This is influenced by various factors, such as changing consumer preferences, increasing competition, and fluctuations in milk prices. Despite subdued growth, the market is expected to continue expanding due to rising demand for dairy products in the country.

Customer preferences:
Consumers in Tanzania are increasingly showing a preference for locally made cheeses, as they are seen as more authentic and representative of their cultural heritage. This trend is also fueled by the growing popularity of traditional dairy products, such as ghee and maas, which are commonly used in Tanzanian cuisine. Additionally, with a growing middle class and increasing urbanization, there is a rising demand for convenience and health-conscious options, leading to a surge in demand for low-fat and lactose-free cheese varieties.

Trends in the market:
In Tanzania, the Cheese Market within the Dairy Products & Eggs Market is experiencing a rise in demand for artisanal and organic cheese varieties, driven by the growing health consciousness and preference for locally sourced products. This trend is expected to continue as consumers seek higher quality and more sustainable options. As a result, there is a shift towards small-scale cheese producers and specialized retailers, creating opportunities for local farmers and entrepreneurs. However, this could also pose challenges for larger, industrial producers who may struggle to compete with the unique and diverse offerings of smaller players.

Local special circumstances:
In Tanzania, the Cheese Market of the Dairy Products & Eggs Market within The Food market is influenced by the country's agricultural landscape, with a large number of small-scale dairy farmers producing cheese using traditional methods. Additionally, the country's diverse ethnic and cultural influences have resulted in a variety of cheese types, such as the popular "ugali" cheese made from local grains. Furthermore, regulations restricting imports of foreign cheese have led to a strong demand for locally produced cheese, creating opportunities for domestic cheese producers.

Underlying macroeconomic factors:
The Cheese Market of the Dairy Products & Eggs Market within The Food market in Tanzania is heavily influenced by macroeconomic factors such as the country's economic growth, government policies, and consumer purchasing power. As the Tanzanian economy continues to grow, there is a corresponding increase in demand for dairy products, including cheese. Moreover, the government's policies promoting agricultural development and investment in the dairy industry are also contributing to the growth of the cheese market. Additionally, the rising disposable income and changing dietary habits of Tanzanian consumers are driving the demand for cheese, as it is increasingly becoming a popular ingredient in local dishes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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