Processed Meat - Tanzania

Tanzania

Revenue in the Processed Meat market amounts to US$1.25bn in 2024. The market is expected to grow annually by 6.47% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$18.25 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 245.10m kg by 2029. The Processed Meat market is expected to show a volume growth of 1.8% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 3.2kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

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Analyst Opinion

The processed meat market within The Food market in Tanzania has seen minimal growth due to various factors such as changing consumer preferences, increasing health concerns, and competition from alternative protein sources. Despite the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products, the overall growth rate is hindered by the lack of technological advancements and limited availability of locally sourced ingredients. This has led to a slow adoption of digital technologies and a lower health awareness among consumers in the country.

Customer preferences: As consumer awareness about the impact of processed meat on health grows, there has been a shift towards plant-based alternatives and leaner, organic meat options. This trend is driven by the increasing focus on sustainable and ethical food choices, as well as a rise in health-conscious consumers. Additionally, with the growing demand for convenience, there has been a rise in the availability of ready-to-eat, pre-packaged processed meat products, catering to busy lifestyles.

Trends in the market: In Tanzania, the Processed Meat market is experiencing a shift towards healthier and more sustainable options, as consumers become more health-conscious and environmentally aware. This trend is reflected in the rising demand for organic and plant-based meat alternatives. Additionally, there is a growing focus on food safety and traceability, leading to increased use of technology in meat processing and packaging. These trends have significant implications for industry stakeholders, who must adapt to changing consumer preferences and invest in sustainable and technologically advanced processes to remain competitive in the market.

Local special circumstances: In Tanzania, the Processed Meat market is heavily influenced by the country's diverse cultural and religious beliefs. With a large Muslim population, there is a strong demand for Halal certified meat products. Additionally, the country's geography, with its vast rural areas, poses challenges for the distribution of fresh meat. As a result, processed meat products such as canned meats and sausages are popular and widely available. Furthermore, strict government regulations on meat imports also play a role in shaping the market dynamics, promoting the growth of local meat processors and manufacturers.

Underlying macroeconomic factors: The Processed Meat Market within The Food market in Tanzania is heavily impacted by macroeconomic factors such as consumer spending power, government policies, and global economic trends. The growth of the market is largely dependent on the country's economic health, with stable economic conditions leading to increased consumer spending on processed meat products. Additionally, favorable fiscal policies and government support for the food industry can create a conducive environment for market growth. Moreover, global economic trends such as changing dietary preferences and increasing demand for convenience foods also play a significant role in shaping the performance of the Processed Meat Market in Tanzania.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.