Vegetables - Tanzania

Tanzania

Highlights

Revenue in the Vegetables market amounts to US$3.53bn in 2024. The market is expected to grow annually by 8.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$50.89 are generated in 2024.
In the Vegetables market, volume is expected to amount to 3.13bn kg by 2029. The Vegetables market is expected to show a volume growth of 5.6% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 36.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Tanzania is experiencing subdued growth, influenced by factors such as limited access to modern farming techniques, fluctuating weather conditions, and growing competition from imported produce. However, health trends are sparking interest in local sourcing.

Customer preferences: Consumers in Tanzania are increasingly favoring locally sourced vegetables as part of a growing health consciousness, influenced by cultural traditions that emphasize fresh, natural produce. This shift is particularly pronounced among younger demographics, who are more health-savvy and aware of the benefits of organic farming practices. Additionally, urbanization and changing lifestyles are driving demand for convenient, ready-to-eat vegetable options, prompting retailers to adapt their offerings. This evolving consumer preference highlights a significant opportunity for local farmers to tap into the burgeoning health food market.

Trends in the market: In Tanzania, the Vegetables Market is experiencing a significant shift toward organic and locally sourced produce, driven by an increasing consumer preference for health-oriented diets. Younger generations are leading this trend, with a heightened awareness of nutrition and the benefits of sustainable farming practices. Urbanization is also reshaping demand, as busy lifestyles prompt consumers to seek convenient, ready-to-eat vegetable options. This evolution presents vital opportunities for local farmers and retailers to innovate and expand their product offerings, potentially enhancing food security and supporting economic growth within the agricultural sector.

Local special circumstances: In Tanzania, the Vegetables Market is shaped by diverse geographical climates that allow for a wide range of crops, from leafy greens in highland areas to root vegetables in drier regions. Culturally, there is a strong tradition of communal farming practices, which fosters collaboration among local farmers and promotes the exchange of sustainable techniques. Regulatory support from the government for organic farming initiatives further reinforces this shift. Together, these factors create a unique marketplace that prioritizes local produce while addressing food security and sustainability.

Underlying macroeconomic factors: The Vegetables Market in Tanzania is significantly influenced by macroeconomic factors such as global food price trends, national economic stability, and government agricultural policies. Fluctuations in international commodity prices can affect local farmers' income and purchasing power, impacting their ability to invest in crop production. Additionally, the Tanzanian government's focus on enhancing agricultural infrastructure and providing subsidies for sustainable farming practices fosters growth in the sector. Economic growth, reflected in rising GDP and improved access to credit, further empowers farmers to innovate and expand their operations, promoting a more resilient and productive vegetables market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.