Breakfast Cereals - Southern Europe

Southern Europe

Highlights

Revenue in the Breakfast Cereals market amounts to US$5.17bn in 2024. The market is expected to grow annually by 9.29% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$21.84 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 875.60m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 3.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Southern Europe is experiencing subdued growth due to various factors such as changing consumer preferences, increasing competition, and economic instability. However, the convenience and health benefits offered by breakfast cereals continue to drive growth in the overall Bread & Cereal Products Market within The Food market in this region.

Customer preferences: As consumers in Southern Europe become more health-conscious, there has been a noticeable increase in demand for healthier breakfast cereal options. This trend is driven by a growing preference for plant-based and natural ingredients, as well as a shift towards gluten-free and organic products. As a result, many cereal brands are now offering a wider range of options to cater to these evolving consumer preferences. Additionally, convenience and on-the-go breakfast options are gaining popularity, as busy lifestyles and changing work patterns make traditional breakfast routines less feasible.

Trends in the market: In Southern Europe, the Breakfast Cereals market is experiencing a shift towards healthier options, with consumers seeking out products that are low in sugar and high in fiber. This trend is driven by a growing awareness of the importance of a balanced diet and the desire for convenient, nutritious breakfast options. Additionally, there is a rise in demand for gluten-free and organic breakfast cereals. These trends are significant as they reflect a shift towards more health-conscious consumer behavior and present opportunities for industry stakeholders to innovate and cater to changing consumer preferences. However, this may also pose challenges for traditional cereal brands that are not able to adapt to these trends.

Local special circumstances: In Southern Europe, the Breakfast Cereals market is heavily influenced by cultural factors. Traditional breakfast choices in this region include items such as bread, pastries, and coffee, making it a challenging market for cereal brands to penetrate. Additionally, the Mediterranean diet, which emphasizes fresh fruits and vegetables, may also impact the demand for breakfast cereals. Furthermore, strict regulations on food advertising and labeling in countries like Italy and France can also pose challenges for companies looking to market their breakfast cereal products. These factors create a unique market dynamic in Southern Europe, making it important for companies to understand and adapt to local preferences and regulations.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Southern Europe is heavily influenced by macroeconomic factors such as consumer spending power, employment rates, and government policies. Countries with stable economic conditions and higher disposable incomes are expected to have a higher demand for breakfast cereals, while those facing economic challenges and lower incomes may see a decline in demand. Additionally, government initiatives promoting healthy eating habits and increasing health consciousness among consumers are also expected to drive market growth. However, fluctuating raw material costs and trade policies may pose challenges for the market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.