Bread - Southern Europe

Southern Europe

Highlights

Revenue in the Bread market amounts to US$35.06bn in 2024. The market is expected to grow annually by 7.98% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$148.10 are generated in 2024.
In the Bread market, volume is expected to amount to 11.24bn kg by 2029. The Bread market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Bread market is expected to amount to 41.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In the Bread & Cereal Products market in Southern Europe, minimal growth rate is being impacted by factors such as changing consumer preferences and increasing competition from other food categories. Despite these challenges, the market is expected to experience steady growth in the coming years due to the popularity of traditional bread products in the region.

Customer preferences: Consumer preferences in the Bread Market of the Bread & Cereal Products Market within The Food market in Southern Europe are being shaped by a growing demand for healthier and more natural options. This trend is fueled by a rising awareness of the benefits of a balanced diet and a desire for locally-sourced and artisanal products. As a result, there has been a surge in the consumption of whole grain and sourdough bread, as well as an increase in the popularity of traditional bread-making methods. Additionally, there is a growing interest in gluten-free and plant-based bread alternatives, reflecting evolving lifestyle factors and dietary preferences.

Trends in the market: In Southern Europe, the Bread Market within the Bread & Cereal Products Market is experiencing a rise in demand for artisanal breads made with traditional methods and high-quality ingredients. This trend is being driven by consumer preferences for healthier and more natural food options. Additionally, there is a growing interest in specialty breads like gluten-free, vegan, and sourdough, as well as a shift towards premium and gourmet breads. These trends are expected to continue, presenting opportunities for industry stakeholders to tap into new and evolving consumer preferences.

Local special circumstances: In Southern Europe, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's rich culinary traditions and strong cultural attachment to bread. This has led to a diverse range of bread varieties, each with its own unique flavor and texture. Additionally, strict regulations on ingredients and production methods have ensured high quality standards, making Southern Europe a top producer and exporter of bread products. These factors contribute to the continued growth and stability of the Bread Market in this region.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Southern Europe is influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. Countries with strong economic growth and low unemployment rates are seeing an increase in demand for bread and cereal products, as consumers have more disposable income to spend on food. Additionally, government policies such as subsidies and trade agreements can impact the supply and pricing of bread and cereal products in the market. Furthermore, changing consumer preferences towards healthier and more diverse bread options are also driving market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.