Baby Food - Zimbabwe | Statista Market Forecast

Revenue in the Baby Food market amounts to US$34.41m in 2024. The market is expected to grow annually by 5.77% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$2.02 are generated in 2024.
In the Baby Food market, volume is expected to amount to 2.98m kg by 2029. The Baby Food market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Zimbabwe is seeing minimal growth, influenced by factors such as limited consumer awareness, high cost of imported products, and lack of reliable distribution channels. Despite this, the market is expected to grow due to increasing demand for nutritious and convenient options, government initiatives to promote healthy eating habits, and a growing middle class with higher purchasing power.

Customer preferences: As more Zimbabwean parents are becoming health-conscious and environmentally aware, there has been a growing trend towards organic and natural baby food products. This can be attributed to the rising awareness of the harmful effects of preservatives and additives in conventional baby food. Additionally, there is an increasing preference for locally sourced ingredients and sustainable packaging options, reflecting a shift towards more mindful and conscious consumption.

Trends in the market: In Zimbabwe, the baby food market is experiencing a shift towards organic and natural baby food products, driven by increasing awareness about the health benefits of such products. This trend is expected to continue, with consumers becoming more conscious about the ingredients in their baby's food. Additionally, there is a growing demand for convenient and on-the-go baby food options, as more Zimbabweans enter the workforce and have less time to prepare homemade meals. This presents opportunities for industry stakeholders to tap into this market segment and cater to the changing needs of Zimbabwean parents.

Local special circumstances: In Zimbabwe, the Baby Food Market within The Food market is heavily influenced by the country's geographical landscape, with vast rural areas and limited access to modern infrastructure. This has led to a strong demand for baby food products that are affordable, nutritious, and easily transportable. Additionally, cultural practices such as breastfeeding and traditional weaning methods also play a significant role in shaping the market. Furthermore, strict government regulations on food safety and labeling have a significant impact on the types of baby food products available in the market.

Underlying macroeconomic factors: The Baby Food Market in Zimbabwe is heavily impacted by macroeconomic factors such as inflation, currency devaluation, and government policies. The unstable economic climate in the country has led to a decline in consumer spending power, resulting in a decrease in demand for baby food products. Additionally, the lack of investment in healthcare infrastructure and limited access to quality healthcare services has led to a rise in malnutrition and related health issues, creating a need for affordable and nutritious baby food options. These factors, coupled with a growing population and increasing urbanization, are expected to drive the demand for baby food products in Zimbabwe in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.