Prepared Baby Food - Southern Europe

Southern Europe

Highlights

Revenue in the Prepared Baby Food market amounts to US$1.39bn in 2024. The market is expected to grow annually by 5.00% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$5.86 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 174.10m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food market in Southern Europe is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing competition and regulatory challenges. Despite this, the market is expected to see steady growth due to rising health consciousness and busy lifestyles.

Customer preferences: In Southern Europe, there is a growing demand for organic and natural prepared baby food options, driven by a shift towards healthier and more sustainable food choices. This trend is further supported by the region's strong cultural emphasis on fresh and locally sourced ingredients. Additionally, there is an increasing preference for convenient and ready-to-eat options among busy parents, leading to a rise in sales of pre-packaged baby food products.

Trends in the market: In Southern Europe, the Prepared Baby Food Market within the Baby Food Market is seeing a rise in demand for organic and natural options. This trend is driven by increasing consumer awareness and preference for healthier and more sustainable food choices for their children. As a result, companies are investing in organic farming and production methods, and introducing new products with clean labels. This shift towards healthier options is expected to continue, providing growth opportunities for industry stakeholders. However, it also presents challenges in terms of sourcing and logistics, as well as pricing strategies.

Local special circumstances: In Southern Europe, the Prepared Baby Food Market of the Baby Food Market within The Food market is heavily influenced by the cultural preference for fresh and organic food options. This has led to a rise in demand for locally-grown ingredients and strict regulations on the use of preservatives and additives in baby food. Additionally, the region's strong Mediterranean food culture places a high value on homemade and traditional baby food, creating a unique market dynamic compared to other regions.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is strongly influenced by macroeconomic factors in Southern Europe. The market is affected by global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with stable economies and favorable fiscal policies are experiencing faster market growth compared to regions with economic challenges and limited investment in the food industry. Additionally, the increasing population and changing consumer preferences for convenient and healthy food options are driving the demand for prepared baby food in Southern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.