Baby Milk & Infant Formula - Tanzania

Revenue in the Baby Milk & Infant Formula market amounts to US$42.69m in 2024. The market is expected to grow annually by 5.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.61 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.62m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 5.3% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Tanzania is currently experiencing negligible growth, influenced by factors such as limited access to healthcare facilities and lower purchasing power of the population. The market growth is hindered by these challenges, leading to a slow adoption of digital technologies and online health services. However, the rising health awareness among consumers and government initiatives to improve healthcare infrastructure may drive future growth in this market.

Customer preferences: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Tanzania is experiencing a shift towards healthier and more organic options. This trend is driven by the growing awareness of the importance of nutrition in early childhood development. Additionally, there is a preference for locally sourced and sustainably produced products, reflecting the cultural values of the Tanzanian population. As a result, manufacturers are investing in new product formulations and marketing strategies to cater to this emerging trend.

Trends in the market: In Tanzania, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is seeing a trend towards organic and natural products. This is driven by an increasing awareness and demand for healthier options for infants. Additionally, there is a growing preference for locally-sourced ingredients and products, providing opportunities for domestic manufacturers. This trend is significant as it reflects a shift towards more conscious and sustainable consumption patterns. It also poses potential implications for industry stakeholders, as they may need to adapt their production processes and marketing strategies to meet these changing consumer preferences.

Local special circumstances: In Tanzania, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural and regulatory factors. Breastfeeding is the preferred feeding method, but the market is also driven by the high demand for imported formula due to a lack of local production. Additionally, strict regulations surrounding formula advertising and labeling have a significant impact on consumer purchasing decisions. These unique factors make the Tanzanian market distinct from others in the region and greatly shape its dynamics.

Underlying macroeconomic factors: The growth of the Baby Milk & Infant Formula Market within the Baby Food Market is influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The market is driven by increasing disposable income, urbanization, and changing lifestyles in developing countries, leading to a higher demand for convenient and nutritious baby food products. Government initiatives promoting breastfeeding and increasing awareness about the benefits of breastfeeding may hinder market growth. The market is also affected by fluctuations in raw material prices and trade policies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.