Baby Milk & Infant Formula - Ghana

Ghana

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$26.95m in 2024. The market is expected to grow annually by 5.39% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.77 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 3.19m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Ghana has seen minimal growth due to factors like low consumer awareness and limited access to digital technologies. However, the convenience of online services and increasing health consciousness are expected to drive growth in the future.

Customer preferences: With a growing emphasis on healthy living and nutrition, there has been a notable increase in demand for natural and organic baby milk and infant formula products in Ghana. This trend is driven by a shift towards clean label and transparent ingredient lists, as well as a growing awareness of the potential health benefits of these products. Additionally, there has been a rise in demand for lactose-free and plant-based alternatives, catering to the dietary preferences of a diverse consumer base.

Trends in the market: In Ghana, the Baby Milk & Infant Formula Market of the Baby Food Market is experiencing a shift towards organic and natural products, driven by increasing consumer awareness of the benefits of these products for infant health. This trend is expected to continue, as more parents seek out healthier and safer options for their babies. Furthermore, there is a growing demand for lactose-free and hypoallergenic formulas, reflecting the rising prevalence of allergies and intolerances in infants. This trend presents opportunities for industry stakeholders to expand their product offerings and cater to the changing needs and preferences of consumers. However, it also poses challenges for smaller players in the market, who may struggle to compete with larger companies that have the resources to invest in research and development of new products. Overall, the current trends in the Baby Milk & Infant Formula Market in Ghana highlight the importance of innovation and differentiation in staying competitive in the rapidly evolving market.

Local special circumstances: In Ghana, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by the country's cultural practices and traditional beliefs. Breastfeeding is highly encouraged, leading to a lower demand for formula milk. However, there is a growing trend of working mothers and urbanization, which has led to an increase in the demand for formula milk. Additionally, the government is actively promoting breastfeeding and regulating the marketing of formula milk to protect the health of infants.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economies and favorable fiscal policies are experiencing higher market growth compared to regions with economic instability and restrictive policies. Additionally, increasing urbanization and rising disposable incomes in developing countries are driving the demand for baby milk and infant formula, as parents prioritize their child's nutrition. Moreover, the increasing awareness about the benefits of breastfeeding and the rising number of working mothers have led to a rise in demand for convenient and nutritious baby food products, further driving the market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.