Alcoholic Drinks - Ghana | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$1.8bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$202.7m in 2024.
Revenue, combined amounts to US$2.0bn in 2024.
The revenue, at home is expected to grow annually by 8.97% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$51.66 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 548.6m L by 2024.
Volume, out-of-home is expected to amount to 24.3m L in 2024.
Volume, combined is expected to amount to 572.9m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of 0.6% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 15.77L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Ghana has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ghana have shifted towards premium and craft alcoholic beverages. Consumers are increasingly seeking high-quality products that offer unique flavors and experiences. This trend is driven by a growing middle class with higher disposable incomes and a desire for more sophisticated drinking options. As a result, there has been an increase in the demand for premium spirits, craft beers, and artisanal wines in the market. Trends in the market also reflect the global shift towards healthier and more conscious consumption. There is a growing demand for low-alcohol and non-alcoholic alternatives, as well as organic and natural alcoholic beverages. Consumers in Ghana are becoming more health-conscious and are looking for options that align with their lifestyle choices. This trend is supported by the introduction of new products in the market, such as low-alcohol beers and spirits, and the expansion of the non-alcoholic drinks segment. Local special circumstances also play a role in shaping the Alcoholic Drinks market in Ghana. The country has a rich cultural heritage, and traditional alcoholic beverages, such as palm wine and akpeteshie (a local spirit), continue to be popular among consumers. These traditional drinks hold a special place in Ghanaian culture and are often consumed during social gatherings and celebrations. The presence of these local beverages provides a unique selling point for the market and contributes to its overall growth. Underlying macroeconomic factors have also contributed to the development of the Alcoholic Drinks market in Ghana. The country has experienced steady economic growth in recent years, leading to an increase in disposable incomes and consumer spending power. This has resulted in a higher demand for alcoholic beverages, as consumers have more purchasing power to indulge in their preferences. Additionally, the tourism industry in Ghana has been growing, attracting both domestic and international visitors who contribute to the demand for alcoholic drinks. In conclusion, the Alcoholic Drinks market in Ghana is developing due to changing customer preferences towards premium and craft beverages, emerging trends in the market such as healthier and non-alcoholic options, local special circumstances that celebrate traditional drinks, and underlying macroeconomic factors such as economic growth and a thriving tourism industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.