Meat Substitutes - Ghana

Ghana

Highlights

Revenue in the Meat Substitutes market amounts to US$5.55m in 2024. The market is expected to grow annually by 15.33% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.16 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 300.40k kg by 2029. The Meat Substitutes market is expected to show a volume growth of 7.8% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in Ghana is experiencing steady growth, influenced by factors like increasing health consciousness and convenience of plant-based alternatives. This growth is driven by the average growth rate in the Meat Market within The Food market of Ghana.

Customer preferences: The growing awareness and adoption of plant-based diets in Ghana have also contributed to the rise of the Meat Substitutes Market within the Meat Market of The Food market. This trend is largely driven by the increasing health-consciousness among consumers, as well as concerns for animal welfare and environmental sustainability. Additionally, the rise of flexitarian and vegetarian lifestyles, as well as the influence of Western dietary patterns, have further fueled the demand for meat alternatives.

Trends in the market: In Ghana, the Meat Substitutes Market is experiencing a trend towards plant-based protein alternatives, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with a growing demand for vegetarian and vegan options in the country. Additionally, there is a shift towards locally-sourced and sustainable meat substitutes, as consumers prioritize supporting local farmers and reducing their carbon footprint. These trends have significant implications for industry stakeholders, as they must adapt their products and marketing strategies to cater to this changing consumer demand. This could also lead to increased competition in the market, as more companies enter the Meat Substitutes market in Ghana.

Local special circumstances: In Ghana, the Meat Substitutes Market of the Meat Market within The Food market is influenced by the country's rich agricultural resources and strong cultural preference for plant-based diets. The government's initiatives to promote sustainable and healthy eating habits have also contributed to the growth of this market. Additionally, Ghana's growing middle class and increasing awareness of ethical and environmental concerns have led to a rise in demand for meat alternatives, driving the expansion of the Meat Substitutes Market.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. As the demand for meat substitutes increases globally, countries with strong economies and favorable regulatory frameworks are experiencing significant growth in this market. Additionally, investments in sustainable and environmentally friendly food alternatives are driving the demand for meat substitutes, especially in regions with concerns about climate change and animal welfare. Furthermore, the rising health consciousness and growing vegetarian and vegan populations are also contributing to the growth of the meat substitutes market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.