Breakfast Cereals - Ghana

Ghana

Highlights

Revenue in the Breakfast Cereals market amounts to US$110.20m in 2024. The market is expected to grow annually by 9.26% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$3.17 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 20.47m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Ghana is experiencing subdued growth, impacted by factors such as economic challenges and consumer preference for traditional breakfast options. However, increasing health awareness and convenience of breakfast cereals are driving market growth.

Customer preferences: As more consumers in Ghana become health-conscious, there is a growing demand for healthier and more nutritious breakfast cereals. This trend is driven by a shift towards healthier eating habits and a desire for convenient and easy-to-prepare breakfast options. Additionally, there is a growing interest in locally-sourced and traditional breakfast cereals, showcasing a cultural appreciation for traditional foods and flavors. This shift in consumer preferences presents opportunities for companies to innovate and cater to the evolving tastes and lifestyles of Ghanaian consumers.

Trends in the market: In Ghana, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more convenient breakfast options. This trend is driven by the growing health consciousness among consumers and the increasing busy lifestyles. As a result, there is a shift towards the consumption of whole grain and fortified cereals, as well as the emergence of new cereal bars and on-the-go breakfast options. This trend is expected to continue in the coming years, creating opportunities for industry stakeholders to innovate and cater to the evolving consumer preferences. Additionally, the rise of e-commerce platforms in the country is providing a convenient channel for consumers to purchase breakfast cereals, further fueling the growth of the market.

Local special circumstances: In Ghana, the Breakfast Cereals Market is heavily influenced by local cultural preferences for traditional breakfast foods, such as porridge and fried dough. This has led to a smaller market size compared to other countries, but also created opportunities for companies to introduce healthier and more nutritious breakfast cereal options. Additionally, Ghana's regulatory environment has strict labeling and packaging requirements for food products, which has affected the marketing and distribution strategies of breakfast cereal brands in the country.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Ghana is heavily impacted by macroeconomic factors such as economic growth, consumer spending power, and government policies. The country's stable economic growth and rising disposable income have increased the demand for convenient and nutritious breakfast options, leading to a surge in the breakfast cereals market. Furthermore, the government's efforts to promote healthy eating habits and improve food security through initiatives such as the National Food Fortification Program have also contributed to the market's growth. However, challenges such as inflation, currency fluctuations, and limited access to credit facilities continue to hinder market growth in Ghana.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.