Baby Food - Ghana

Ghana

Revenue in the Baby Food market amounts to US$41.49m in 2024. The market is expected to grow annually by 5.91% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$19,990m in 2024).
In relation to total population figures, per person revenues of US$1.21 are generated in 2024.
In the Baby Food market, volume is expected to amount to 5.47m kg by 2029. The Baby Food market is expected to show a volume growth of 3.1% in 2025.
The average volume per person in the Baby Food market is expected to amount to 0.1kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

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Analyst Opinion

The Baby Food Market in Ghana is experiencing minimal growth due to various factors such as low income levels, limited access to technology, and cultural preferences for homemade baby food. However, increasing urbanization and changing consumer lifestyles may drive growth in the future.

Customer preferences: Rising health consciousness and a growing preference for natural and organic products are driving a shift towards clean label baby food options in Ghana. Millennial parents, in particular, are seeking out nutritious and minimally processed options for their infants. Additionally, with an increasing number of women entering the workforce, there is a demand for convenient and portable baby food solutions, such as pouches and on-the-go snacks. This trend is also seen in the rising popularity of online grocery shopping for baby food products, as busy parents seek out time-saving solutions."

Trends in the market: In Ghana, the Baby Food Market is experiencing a surge in demand for organic and natural baby food products. This trend is in line with the overall shift towards healthier and more sustainable food options in the country. As more parents become conscious of the ingredients and sourcing of their baby's food, industry stakeholders are also responding by expanding their organic and natural product lines. This trend is expected to continue, with potential implications for the industry including increased competition and a need for innovation in product offerings.

Local special circumstances: In Ghana, the Baby Food Market is greatly influenced by traditional cultural practices and beliefs. Breastfeeding is highly encouraged, leading to a slow adoption of commercial baby food. However, with an increasing number of working mothers and a growing middle class, the demand for convenient and nutritious baby food options is on the rise. The government's efforts to promote healthy eating and reduce malnutrition rates also play a role in shaping the market. Additionally, the country's tropical climate and agricultural production contribute to the availability of locally-sourced ingredients for baby food production.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Ghana is heavily influenced by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The increasing investment in healthcare infrastructure and favorable regulatory environment in Ghana have contributed to the growth of the market. Additionally, the rising prevalence of chronic diseases and the growing population in Ghana are driving the demand for safe and nutritious baby food products. These factors, along with the country's improving economic health, are expected to continue supporting the growth of the Baby Food Market in Ghana.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.