Sauces & Spices - Ghana

Ghana

Highlights

Revenue in the Sauces & Condiments market amounts to US$636.00m in 2024. The market is expected to grow annually by 8.06% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$18.29 are generated in 2024.
In the Sauces & Condiments market, volume is expected to amount to 121.90m kg by 2029. The Sauces & Condiments market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Sauces & Condiments market is expected to amount to 3.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Sauces & Spices Market in Ghana is experiencing slow growth due to factors such as lack of awareness and limited access to digital technologies. The sub-markets of Tomato Ketchup, Other Sauces, and Spices & Culinary Herbs are also impacted by low consumer health awareness and limited online services. This has resulted in a subdued growth rate for the overall market in Ghana.

Customer preferences: Consumers in Ghana are showing a growing interest in incorporating more diverse and internationally-inspired flavors into their meals. This has led to an increase in demand for sauces and spices from different cultures, such as Asian, Mediterranean, and Latin American cuisines. Additionally, there is a growing preference for healthier options, with a focus on natural, organic, and low-sodium ingredients. This trend is driven by a rising awareness of the impact of diet on overall health and wellness, as well as a desire for clean and sustainable eating.

Trends in the market: In Ghana, there is a growing demand for locally-sourced and natural ingredients in sauces and spices, driven by consumers' increasing focus on health and sustainability. In addition, the use of traditional herbs and spices in cooking is gaining popularity, creating opportunities for small-scale farmers and producers. This trend is expected to continue, with industry stakeholders investing in sourcing and promoting local ingredients. Furthermore, there is a potential for the development of innovative products and flavors that cater to consumer preferences and align with global food trends.

Local special circumstances: In Ghana, the Sauces & Spices market is heavily influenced by the country's rich culinary traditions and diverse cultural influences. Local ingredients such as palm oil, plantains, and spices like ginger, cumin, and coriander play a key role in shaping the unique flavors of Ghanaian cuisine. Additionally, the country's regulatory environment, which includes strict standards for food safety and labeling, has a significant impact on the market dynamics, driving innovation and quality control efforts among manufacturers. This creates a competitive landscape that is constantly evolving to meet the demands of both local and global consumers.

Underlying macroeconomic factors: The Sauces & Spices Market within The Food market in Ghana is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's strong economic growth and stable political climate have led to a growing middle-class population with higher purchasing power, resulting in greater demand for food products, including sauces and spices. Additionally, the government's investment in agriculture and agro-processing industries has further boosted the production and supply of local sauces and spices. However, challenges such as high production costs and limited access to credit for small-scale producers hinder the market's growth. Moreover, the increasing awareness of the health benefits of natural and organic sauces and spices has led to a shift in consumer preferences and is expected to drive market growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.