Beauty & Personal Care - Ghana

Ghana

In 2024, the Beauty & Personal Care market in Ghana is projected to generate a revenue of US$2.20bn.
This market is expected to experience an annual growth rate of 2.75% (CAGR 2024-2029).
The largest segment within this market is Personal Care, with a market volume of US$0.89bn in 2024.
When compared globally, in the United States leads in terms of revenue generation, with an estimated revenue of US$100bn in 2024.
In relation to the country's population, each individual in Ghana is estimated to contribute US$63.29 in revenue in 2024.
Furthermore, online sales are predicted to account for 4.0% of the total revenue in the Beauty & Personal Care market by 2024.
Ghana's beauty and personal care market is experiencing a surge in demand for natural and organic products, reflecting a growing preference for sustainable and eco-friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.