Fresh Meat - Ghana

Ghana

Highlights

Revenue in the Fresh Meat market amounts to US$4.21bn in 2024. The market is expected to grow annually by 9.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$120.90 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 454.90m kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 11.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Ghana is experiencing subdued growth due to factors such as limited availability of quality meat, rising consumer preferences for alternative protein sources, and increasing health concerns related to meat consumption. These factors, along with the presence of sub-markets such as Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat, are impacting the overall market's growth rate. The convenience offered by online meat delivery services and a growing health consciousness among consumers are potential drivers for future growth in this market.

Customer preferences: With the growing influence of Western culture in Ghana, there has been a shift in consumer preferences towards processed and packaged meat products. This trend is driven by the convenience and perceived safety of these products. Additionally, the increasing urbanization and busy lifestyles have led to a demand for pre-packaged and ready-to-eat meat options. This shift towards convenience and processed meat products is also reflected in the rise of fast-food chains and restaurants offering meat-based dishes, catering to the changing dietary preferences of the Ghanaian population.

Trends in the market: In Ghana, the Fresh Meat Market within the Meat Market of The Food market is experiencing a rise in demand for locally sourced, organic meat products. This trend is driven by consumers' increasing awareness of the health benefits of organic produce. Additionally, there is a growing preference for ethically sourced meat, with consumers seeking out suppliers who prioritize animal welfare. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for transparency and traceability in the supply chain.

Local special circumstances: In Ghana, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by cultural preferences for certain types of meat, such as goat and chicken. Additionally, the local regulatory landscape plays a significant role in determining the availability and quality of imported meats. The country's unique geographical location also affects the supply chain, with coastal regions having more access to fresh seafood compared to inland areas. These factors contribute to the dynamic nature of the Fresh Meat Market in Ghana, setting it apart from other markets.

Underlying macroeconomic factors: The growth of the Fresh Meat Market within The Food market in Ghana is heavily influenced by macroeconomic factors such as consumer spending, government regulations, and trade policies. With a growing economy and increasing disposable income, Ghanaians are increasingly able to afford higher quality meat products, driving demand in the market. Additionally, government initiatives to support local agriculture and promote food safety regulations have positively impacted the market. However, external factors such as fluctuations in global meat prices and trade restrictions can also affect market performance. As Ghana continues to experience economic growth and stability, the Fresh Meat Market is expected to see continued growth and innovation.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.