Prepared Baby Food - Ghana

Ghana

Highlights

Revenue in the Prepared Baby Food market amounts to US$6.79m in 2024. The market is expected to grow annually by 4.93% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$0.20 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 676.30k kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food Market in Ghana is experiencing minimal growth, influenced by factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to see steady growth due to increasing demand for convenient and healthy food options for infants.

Customer preferences: Consumers in Ghana are becoming more health-conscious and are turning towards organic and natural baby food options. This trend is driven by a growing awareness of the benefits of chemical-free and nutrient-rich foods for their babies. Additionally, with an increasing number of working mothers, there is a demand for convenient and ready-to-eat baby food products. As a result, the Prepared Baby Food Market in Ghana is witnessing a rise in demand for organic and convenient baby food options.

Trends in the market: In Ghana, the Prepared Baby Food market is experiencing a shift towards healthier and more natural options, with a focus on organic and locally sourced ingredients. This trend is in line with the overall health and wellness movement in the country, where consumers are becoming more conscious of the nutritional value of their food. Additionally, there is a growing demand for convenience and time-saving products, as more women enter the workforce and have less time to prepare meals from scratch. These trends are significant for industry stakeholders as they present opportunities for product innovation and expansion into new markets. However, there may also be challenges in ensuring the affordability and accessibility of these premium products for the majority of the population.

Local special circumstances: In Ghana, the Prepared Baby Food Market is driven by a combination of factors such as the country's geographical location, cultural practices surrounding infant feeding, and government regulations. The market is heavily influenced by the local farming community, with many baby food brands sourcing their ingredients from small-scale farmers. Additionally, traditional practices such as breastfeeding and homemade baby food still hold strong cultural significance, leading to a lower demand for commercial baby food products. Moreover, the government's efforts to promote locally sourced and organic foods have also impacted the market dynamics, with an increasing demand for natural and organic baby food options.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending patterns, population growth, and government policies. In Ghana, the market is influenced by the country's economic growth, which has been steadily increasing over the past decade. This has resulted in a rise in disposable income and an expanding middle class, leading to a higher demand for convenient and nutritious food options for infants. Additionally, government initiatives promoting healthy eating habits and the growing awareness of the importance of proper nutrition for infants are also driving the growth of the Prepared Baby Food Market in Ghana.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.