Spreads & Sweeteners - Ghana

Ghana

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$557.70m in 2024. The market is expected to grow annually by 8.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$16.04 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 164.60m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 4.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners Market in Ghana has been facing subdued growth due to factors such as limited consumer awareness, lack of infrastructure, and low purchasing power. However, the increasing availability of online platforms and the growing health consciousness among consumers are expected to drive growth in the market. Additionally, the rising demand for natural and healthier alternatives in the sub-markets of spreads and sweeteners is also likely to contribute to the overall growth of the market.

Customer preferences: Consumers in Ghana are shifting towards healthier food options, leading to an increase in demand for natural and organic spreads and sweeteners. This trend is driven by a growing awareness of the health benefits of consuming less processed foods. Furthermore, with a large portion of the population being young and tech-savvy, there is a growing preference for digital platforms for purchasing and researching food products. This has led to an increase in online sales and the use of e-commerce platforms for food shopping.

Trends in the market: In Ghana, the Spreads & Sweeteners Market within The Food market is experiencing a rise in demand for healthier and natural options. Consumers are increasingly looking for products with no artificial additives or preservatives. This trend is driven by a growing awareness of the health benefits of natural alternatives and a desire for clean label products. In response, industry players are expanding their product portfolios to cater to this demand. Additionally, there is a shift towards more sustainable and eco-friendly packaging solutions. These trends indicate a growing focus on health and sustainability among consumers and present opportunities for industry stakeholders to adapt their strategies and offerings to meet these evolving demands.

Local special circumstances: In Ghana, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's rich agricultural sector. With a strong focus on locally sourced ingredients, Ghanaian spreads and sweeteners are known for their high quality and unique flavors. Additionally, the country's rich cultural heritage plays a significant role in shaping the market, with traditional recipes and methods being passed down through generations. This, coupled with Ghana's favorable regulatory environment for small businesses, has led to a thriving market for locally produced spreads and sweeteners.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Ghana is influenced by macroeconomic factors such as the country's economic growth, government policies, and global economic trends. Ghana's robust economic growth and stable political environment have attracted significant foreign investment, leading to increased consumer spending and demand for food products. Additionally, the government's initiatives to support the agricultural sector and encourage local production of food products have further boosted the market. However, the market is also affected by global economic trends such as fluctuating commodity prices and trade policies, which can impact the availability and cost of raw materials. Furthermore, fiscal policies, such as taxes and import tariffs, can also influence the market by affecting the prices of products. Overall, the market is expected to see steady growth in the coming years due to the country's economic stability and supportive government policies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.