Convenience Food - Ghana

Ghana

Highlights

Revenue in the Convenience Food market amounts to US$1.63bn in 2024. The market is expected to grow annually by 8.12% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$46.85 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 267.40m kg by 2029. The Convenience Food market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 7.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Ghana has been experiencing steady growth, driven by factors such as increasing urbanization, changing dietary habits, and busy lifestyles. The sub-markets of Ready-to-Eat Meals and Soups have also contributed to this growth. However, the market's growth rate is subdued due to challenges such as high cost of production and limited availability of raw materials.

Customer preferences: With the rise of convenience and busy lifestyles in Ghana, there has been a notable increase in demand for ready-to-eat and on-the-go food options. This trend is driven by a growing working population and the need for quick, convenient meals. As a result, there has been a surge in the availability and popularity of convenience foods such as packaged snacks, pre-made meals, and fast food options. This shift in consumer preferences is also influenced by cultural influences, with Ghanaian cuisine traditionally consisting of time-consuming and labor-intensive dishes. However, with changing lifestyles, there is a growing acceptance and adoption of convenience foods, leading to a significant growth in the convenience food market within the overall food market in Ghana.

Trends in the market: In Ghana, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy and organic options. This trend is driven by consumer awareness of the health benefits of natural and organic products. As a result, there has been an increase in the availability of locally sourced and sustainable convenience food options. This trend is expected to continue as consumers become more health-conscious and seek out convenient and healthy food choices. Industry stakeholders should take note of this trend and adapt their offerings to cater to this growing demand for healthier convenience food options.

Local special circumstances: In Ghana, the Convenience Food Market is heavily influenced by the country's geographical diversity and cultural preferences. With a large rural population, there is a strong demand for convenient and affordable options, leading to the popularity of street food and local snacks. Additionally, food regulations and import restrictions play a significant role in shaping the market, with local ingredients and traditional cooking methods being favored over processed and packaged foods. These factors create a unique landscape for the Convenience Food Market in Ghana, differentiating it from other markets in the food industry.

Underlying macroeconomic factors: The Convenience Food Market in Ghana is heavily influenced by macroeconomic factors such as GDP growth, inflation rates, and consumer purchasing power. As the Ghanaian economy continues to grow and stabilize, consumers have more disposable income to spend on convenience food products. Additionally, government initiatives to improve infrastructure and promote foreign investment in the country have also contributed to the growth of the market. However, fluctuations in global commodity prices and changes in fiscal policies can impact the cost of production and ultimately affect the affordability of convenience food products for consumers. Furthermore, the increasing urbanization and busy lifestyles in Ghana have also contributed to the demand for convenient and ready-to-eat food products, driving the growth of the Convenience Food Market within The Food market industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.