Baby Milk & Infant Formula - Baltics

Baltics

Revenue in the Baby Milk & Infant Formula market amounts to US$26.19m in 2024. The market is expected to grow annually by 6.18% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$16,850m in 2024).
In relation to total population figures, per person revenues of US$4.50 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 0.95m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.1% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Baby Food Market in Baltics has been experiencing minimal growth due to factors such as declining birth rates and increasing health concerns surrounding the use of infant formula. However, the convenience and availability of online purchasing options have contributed to the market's slow growth.

Customer preferences: In the Baltics, there has been a growing preference for organic and natural baby formula, driven by a rising awareness of the potential health benefits and concerns over the use of artificial ingredients. This trend is also supported by the increasing number of health-conscious and environmentally conscious consumers. In addition, there has been a rise in demand for lactose-free and hypoallergenic formula, catering to the needs of infants with specific dietary requirements.

Trends in the market: In the Baltics, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a rise in demand for organic and natural products. This trend is driven by a growing awareness among consumers about the benefits of these products for infant health. Additionally, there is a growing preference for locally sourced ingredients and products, leading to a surge in domestic production and distribution. This trend is expected to continue, providing growth opportunities for industry players and promoting sustainability in the region.

Local special circumstances: In the Baltics, the Baby Milk & Infant Formula Market is heavily regulated with strict labeling requirements and advertising restrictions. This is due to the region's history of Soviet influence and concern for food safety. Additionally, the market is influenced by the cultural norm of breastfeeding, leading to a smaller demand for formula. However, with the increasing number of working mothers, there is a growing demand for convenience and premium products. These unique factors shape the market dynamics and drive innovation in the region.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as economic stability, consumer spending, and government policies. Countries with stable economies and high consumer purchasing power are experiencing faster market growth compared to regions with economic challenges and lower consumer spending. Additionally, government policies such as subsidies and regulations on marketing and labeling of baby food products also impact the market performance. Furthermore, global economic trends and trade policies also play a significant role in shaping the market landscape for baby milk and infant formula products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.