Market Insights Consumer Food Spreads & Sweeteners

Spreads - Baltics

Baltics

Revenue in the Spreads market amounts to US$93.12m in 2024. The market is expected to grow annually by 5.59% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$19,050m in 2024).
In relation to total population figures, per person revenues of US$15.99 are generated in 2024.
In the Spreads market, volume is expected to amount to 20.68m kg by 2029. The Spreads market is expected to show a volume growth of 3.0% in 2025.
The average volume per person in the Spreads market is expected to amount to 3.1kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Spreads market in the Baltics is experiencing minimal growth, influenced by factors such as increasing health consciousness, growing adoption of digital technologies, and the convenience of online services. Sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter contribute to this trend.

Customer preferences: In the Baltics, there is a growing preference for all-natural and organic spreads, with consumers becoming more health-conscious and seeking healthier options. This trend is also influenced by the rise of vegetarian and vegan diets, leading to a demand for plant-based spreads. Additionally, the growth of e-commerce and online grocery shopping has made it easier for consumers to access a wider variety of spreads, including international and niche brands.

Trends in the market: In Baltics, the Spreads & Sweeteners market within The Food market is experiencing a rise in demand for organic and natural spreads, driven by increasing health consciousness among consumers. This trend is expected to continue, with a focus on clean label ingredients and sustainable sourcing. Additionally, there is a growing trend of product diversification, with manufacturers offering unique flavor combinations and packaging innovations. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in sustainable production processes to remain competitive in the market.

Local special circumstances: In the Baltics region, the Spreads Market within the Spreads & Sweeteners Market is shaped by the unique cultural preferences for locally produced, natural ingredients. This is reflected in the popularity of spreads made from honey, berry jams, and traditional dairy products. Additionally, the geographical proximity to Russia has resulted in a strong demand for spreads made from sunflower seeds, a staple in Russian cuisine. The market is also heavily influenced by strict food regulations, with a focus on quality and safety, driving the demand for premium and organic spreads.

Underlying macroeconomic factors: The growth of the Spreads & Sweeteners Market in the Baltics is heavily influenced by macroeconomic factors such as consumer spending power, overall economic stability, and government policies on food imports and exports. Countries with strong economic growth and stable political climates, such as Estonia and Lithuania, are experiencing faster market growth compared to countries with economic challenges and political instability, such as Latvia. Additionally, the increasing trend towards healthy eating and the growing demand for natural and organic food products are driving the demand for spreads and sweeteners made from natural ingredients.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.