Non-Alcoholic Drinks - Baltics

The Non-Alcoholic Drinks market in Baltics has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Non-Alcoholic Drinks market have shifted towards healthier and more natural options. Consumers in Baltics are increasingly conscious about their health and are actively seeking beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This has led to a rise in demand for non-alcoholic drinks such as herbal teas, infused waters, and functional beverages that offer health benefits. Trends in the market also reflect the global shift towards sustainability and environmental consciousness. Consumers are looking for eco-friendly packaging options and are willing to pay a premium for products that are produced using sustainable practices. This has prompted many companies in the Non-Alcoholic Drinks market to invest in sustainable packaging solutions and adopt environmentally friendly manufacturing processes. Local special circumstances in the Baltics have contributed to the development of the Non-Alcoholic Drinks market. The region has a rich tradition of herbal medicine and natural remedies, which has influenced the demand for herbal teas and other natural beverages. Additionally, the Baltics have a strong cultural heritage of enjoying hot beverages, such as tea and coffee, which has created a favorable market for non-alcoholic hot drinks. Underlying macroeconomic factors have also played a role in the growth of the Non-Alcoholic Drinks market in the Baltics. The region has experienced steady economic growth in recent years, resulting in an increase in disposable income and consumer spending. This has allowed consumers to have more purchasing power and the ability to spend on premium and healthier non-alcoholic beverages. In conclusion, the Non-Alcoholic Drinks market in the Baltics is developing in response to changing customer preferences towards healthier and more natural options, emerging trends in sustainability and environmental consciousness, local special circumstances such as the region's tradition of herbal medicine, and underlying macroeconomic factors such as steady economic growth. This has created opportunities for companies in the market to innovate and cater to the evolving needs of consumers in the Baltics.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.