Market Insights Consumer Food Bread & Cereal Products

Pasta - Baltics

Baltics

Revenue in the Pasta market amounts to US$107.70m in 2024. The market is expected to grow annually by 5.36% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$28,000m in 2024).
In relation to total population figures, per person revenues of US$18.50 are generated in 2024.
In the Pasta market, volume is expected to amount to 68.69m kg by 2029. The Pasta market is expected to show a volume growth of 2.6% in 2025.
The average volume per person in the Pasta market is expected to amount to 10.2kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Market

Region

Region comparison

Currency

Analyst Opinion

The Pasta market in the Baltics has seen minimal growth due to factors such as low consumer health awareness and limited digital technology adoption. Convenience offered by online services has not yet impacted the market significantly, resulting in slow growth.

Customer preferences: In the Baltics, a growing health-conscious mindset is driving a shift towards healthier pasta options, such as whole grain and gluten-free varieties. This trend is further fueled by the increasing popularity of plant-based diets, as well as a growing awareness of the environmental impact of traditional pasta production. Additionally, busy lifestyles and a desire for convenience are boosting demand for ready-to-eat pasta meals and meal kits, providing consumers with quick and easy solutions for their pasta cravings.

Trends in the market: In the Baltics, the Pasta market is experiencing a surge in demand for gluten-free and organic options as consumers become more health-conscious. In addition, there is a growing trend of incorporating traditional and locally-sourced ingredients into pasta products, catering to the demand for authentic and sustainable food choices. These trends are likely to continue as consumers prioritize health and sustainability in their purchasing decisions, presenting opportunities for industry stakeholders to innovate and differentiate their products in a crowded market.

Local special circumstances: In the Baltics, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's strong Italian and Mediterranean culinary traditions. This has led to a wide variety of pasta dishes being popular in the region and a demand for high-quality, authentic pasta products. Additionally, the recent surge in health consciousness among consumers has resulted in a growing demand for whole grain and gluten-free pasta options. Government regulations promoting healthy eating habits have also played a role in shaping the Pasta Market in the Baltics.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending patterns, import/export policies, and changing dietary preferences. Countries with a strong economy and high disposable income tend to have a higher demand for premium pasta products, leading to overall market growth. In addition, favorable trade policies and government support for the food industry can also impact the supply and availability of pasta products, affecting market performance. Shifting consumer preferences towards healthier and more diverse diets are also shaping the demand for pasta, as consumers seek out whole wheat and alternative grain varieties.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.