Baby Cereals & Other Dried Baby Food - Southern Africa

Southern Africa

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$118.70m in 2024. The market is expected to grow annually by 6.09% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$1.69 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 19.61m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market within The Food market in Southern Africa is experiencing negligible growth, impacted by factors such as declining birth rates and economic instability. Despite this, the market is driven by increasing health awareness among parents and the convenience of online shopping for baby products.

Customer preferences: As more families prioritize convenience and time-saving options, the Baby Cereals & Other Dried Baby Food Market has seen a rise in demand for ready-to-eat and on-the-go products. This trend is particularly prominent in Southern Africa, where busy lifestyles and limited access to fresh produce have led to a greater reliance on packaged baby foods. Additionally, with the rise of social media and online influencers, there has been a growing interest in organic and natural baby food options, as consumers become more health-conscious and seek transparency in ingredients.

Trends in the market: In Southern Africa, the Baby Cereals & Other Dried Baby Food Market is experiencing a growing demand for organic and natural baby food products. This trend is driven by the increasing awareness of the benefits of these products for infant health and nutrition. Additionally, there is a growing preference for locally sourced baby food ingredients, as well as a shift towards more convenient and on-the-go packaging options. These trends are expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into the growing market for organic and locally sourced baby food products in Southern Africa.

Local special circumstances: In Southern Africa, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is influenced by factors such as the region's diverse cultural and dietary preferences, as well as its unique geographical challenges. Countries like South Africa, with its relatively developed economy, have a higher demand for premium baby food products, while smaller markets in the region face challenges such as limited access to safe water and reliable electricity, impacting product availability and affordability. Additionally, regulatory requirements for infant food vary across the region, creating complexities for manufacturers and distributors operating in multiple markets.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is significantly impacted by macroeconomic factors such as population growth, disposable income, and consumer spending patterns. With a growing population and an increasing number of working parents, the demand for convenient and nutritious baby food options is on the rise. Furthermore, as economies in Southern Africa continue to develop, the rise in disposable income and changing consumer preferences towards healthier food options are expected to drive the growth of the Baby Cereals & Other Dried Baby Food Market in the region. Additionally, government initiatives promoting healthy eating habits and investments in healthcare infrastructure are expected to further boost market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.