Processed & Frozen Vegetables - Southern Africa

Southern Africa

Highlights

Revenue in the Processed & Frozen Vegetables market amounts to US$319.20m in 2024. The market is expected to grow annually by 5.01% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$58bn in 2024).
In relation to total population figures, per person revenues of US$4.56 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 143.20m kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 2.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Processed & Frozen Vegetables Market in Southern Africa is facing minimal growth, impacted by factors such as limited consumer awareness and low disposable income. Despite this, the market continues to show potential due to increasing demand for convenient and healthy food options.

Customer preferences: As consumers become more health-conscious, there is a growing demand for processed and frozen vegetables that offer convenience without sacrificing nutrition. This trend is further fueled by the increasing awareness of plant-based diets and the desire for sustainable food options. In addition, the rise in urbanization and busy lifestyles has also led to a preference for easy-to-prepare and longer-lasting food options, making processed and frozen vegetables a popular choice among consumers.

Trends in the market: In Southern Africa, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing a shift towards more sustainable and environmentally friendly practices. This includes an increase in the use of organic and locally sourced ingredients, as well as the implementation of sustainable packaging solutions. Additionally, there is a growing trend of incorporating plant-based options into processed and frozen vegetable products, catering to the rising demand for plant-based diets. These trends indicate a significant shift towards more health-conscious and environmentally responsible consumer preferences, which can have implications for industry stakeholders in terms of product development and marketing strategies.

Local special circumstances: In Southern Africa, the Processed & Frozen Vegetables Market within the Vegetables Market of The Food market is heavily influenced by the region's diverse agricultural landscape and cultural preferences. With a large population of vegetarian and vegan consumers, there is a high demand for plant-based food options. Additionally, the region's strict food safety regulations and increasing awareness of sustainable farming practices have led to the emergence of niche market players offering organic and locally sourced frozen vegetable products. These factors contribute to the unique dynamics of the Processed & Frozen Vegetables Market in Southern Africa.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is affected by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The market growth is influenced by the overall economic conditions of a country, with stable and growing economies experiencing higher demand for processed and frozen vegetables. Additionally, government policies and fiscal measures that impact the overall food industry, such as trade agreements and subsidies, can also affect the performance of the processed and frozen vegetables market. Moreover, consumer purchasing power and disposable income also play a significant role in determining the demand for these products, highlighting the impact of macroeconomic factors on the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.