Vegetables - Oman

  • Oman
  • Revenue in the Vegetables market amounts to US$689.00m in 2024. The market is expected to grow annually by 3.02% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$146.20 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 345.30m kg by 2029. The Vegetables market is expected to show a volume growth of 1.0% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 70.0kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market in Oman is witnessing negligible growth, influenced by factors such as fluctuating agricultural yields, limited consumer awareness of nutritional benefits, and competition from imported products, which affect both fresh and processed vegetable sales.

Customer preferences:
Consumer preferences in Oman’s Vegetables Market are shifting towards organic and locally-sourced produce, as health-conscious individuals become more aware of the nutritional benefits of fresh vegetables. This trend is bolstered by a growing interest in sustainability and supporting local farmers, particularly among younger demographics. Additionally, the rise of online grocery shopping is making it easier for consumers to access a variety of fresh produce. These evolving lifestyle factors reflect a broader shift towards healthier eating habits and environmental awareness within Omani society.

Trends in the market:
In Oman, the Vegetables Market is experiencing a notable shift towards organic and locally-sourced produce, driven by increasing health consciousness among consumers who prioritize nutritional benefits. This trend is gaining momentum as younger demographics actively seek sustainable options that support local farmers. Additionally, the rise of online grocery platforms is enhancing accessibility to a diverse range of fresh vegetables, catering to the evolving preferences of tech-savvy shoppers. These changes signify a broader cultural movement towards healthy eating and environmental responsibility, presenting significant opportunities for industry stakeholders to innovate and adapt their offerings.

Local special circumstances:
In Oman, the Vegetables Market is uniquely influenced by its arid climate, which necessitates innovative irrigation practices for sustainable farming. The cultural emphasis on fresh, home-cooked meals aligns with traditional culinary practices, fostering a strong demand for locally-sourced vegetables. Furthermore, government initiatives promoting agricultural diversification and food security are bolstering local production. These factors, combined with a growing awareness of health and sustainability, are reshaping consumer preferences, creating opportunities for local farmers and producers to thrive in a competitive market.

Underlying macroeconomic factors:
The Vegetables Market in Oman is significantly influenced by macroeconomic factors such as national economic health, global commodity prices, and fiscal policies that impact agricultural investment. As oil prices fluctuate, the government’s budgetary allocations for agricultural development can vary, affecting subsidies and support for local farmers. Additionally, global trends towards sustainability and organic farming are impacting consumer preferences, leading to increased demand for locally-grown produce. The implementation of trade agreements and the push for food security further enhance local production capabilities, ultimately shaping market dynamics and opportunities for growth in the sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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