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Vegetables - Oman

Oman
  • Revenue in the Vegetables market amounts to US$689.00m in 2024. The market is expected to grow annually by 3.02% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$146.20 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 345.30m kg by 2029. The Vegetables market is expected to show a volume growth of 1.0% in 2025.0.
  • The average volume per person in the Vegetables market is expected to amount to 70.0kg in 2024.

Definition:

The Vegetables market covers fresh, frozen, and processed edible plants that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 2 different submarkets:

  • The Fresh Vegetables market covers all types of vegetables that haven't been canned, frozen, dehydrated, pickled, or preserved in any way. This market is divided into seven submarkets: tomatoes, potatoes, leafy vegetables, cabbage vegetables, onions, root vegetables & mushrooms, and other fresh vegetables such as pumpkins, eggplants, zucchinis, cucumbers, paprikas, bamboo shoots, legumes, and other vegetables.
  • The Processed and Frozen Vegetables market covers all types of vegetables that have been canned, frozen, dehydrated, fermented, and pickled.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh vegetables
  • Frozen vegetables
  • Processed vegetables
  • Pre-sliced and Pre-cut vegetables

Out-Of-Scope

  • Vegetable-based ready-to-eat meals
  • Salad kits/ Vegetable kits
  • Out-of-home consumption
Vegetables: market data & analysis - Cover

Market Insights report

Vegetables: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Vegetables Market in Oman is witnessing negligible growth, influenced by factors such as fluctuating agricultural yields, limited consumer awareness of nutritional benefits, and competition from imported products, which affect both fresh and processed vegetable sales.

    Customer preferences:
    Consumer preferences in Oman’s Vegetables Market are shifting towards organic and locally-sourced produce, as health-conscious individuals become more aware of the nutritional benefits of fresh vegetables. This trend is bolstered by a growing interest in sustainability and supporting local farmers, particularly among younger demographics. Additionally, the rise of online grocery shopping is making it easier for consumers to access a variety of fresh produce. These evolving lifestyle factors reflect a broader shift towards healthier eating habits and environmental awareness within Omani society.

    Trends in the market:
    In Oman, the Vegetables Market is experiencing a notable shift towards organic and locally-sourced produce, driven by increasing health consciousness among consumers who prioritize nutritional benefits. This trend is gaining momentum as younger demographics actively seek sustainable options that support local farmers. Additionally, the rise of online grocery platforms is enhancing accessibility to a diverse range of fresh vegetables, catering to the evolving preferences of tech-savvy shoppers. These changes signify a broader cultural movement towards healthy eating and environmental responsibility, presenting significant opportunities for industry stakeholders to innovate and adapt their offerings.

    Local special circumstances:
    In Oman, the Vegetables Market is uniquely influenced by its arid climate, which necessitates innovative irrigation practices for sustainable farming. The cultural emphasis on fresh, home-cooked meals aligns with traditional culinary practices, fostering a strong demand for locally-sourced vegetables. Furthermore, government initiatives promoting agricultural diversification and food security are bolstering local production. These factors, combined with a growing awareness of health and sustainability, are reshaping consumer preferences, creating opportunities for local farmers and producers to thrive in a competitive market.

    Underlying macroeconomic factors:
    The Vegetables Market in Oman is significantly influenced by macroeconomic factors such as national economic health, global commodity prices, and fiscal policies that impact agricultural investment. As oil prices fluctuate, the government’s budgetary allocations for agricultural development can vary, affecting subsidies and support for local farmers. Additionally, global trends towards sustainability and organic farming are impacting consumer preferences, leading to increased demand for locally-grown produce. The implementation of trade agreements and the push for food security further enhance local production capabilities, ultimately shaping market dynamics and opportunities for growth in the sector.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Vegetables: market data & analysis - BackgroundVegetables: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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