Non-Alcoholic Drinks - Oman

The Non-Alcoholic Drinks market in Oman has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Oman, there has been a growing demand for healthier beverage options, leading to an increase in the consumption of non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, natural, and free from artificial additives. This trend is in line with global consumer preferences, as people are increasingly looking for beverages that support their overall well-being.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Oman is the rise of functional beverages. These beverages are formulated with added nutrients and ingredients that provide specific health benefits, such as improved digestion, increased energy, or enhanced immunity. Functional beverages have gained popularity among consumers who are looking for more than just hydration from their drinks. Another trend in the market is the growing popularity of ready-to-drink (RTD) beverages. RTD beverages offer convenience and are often consumed on-the-go. This trend is driven by the busy lifestyles of consumers who are looking for quick and easy refreshment options. RTD beverages are available in a wide range of flavors and varieties, catering to different consumer preferences.

Local special circumstances: Oman has a hot climate for most of the year, which creates a high demand for refreshing and hydrating beverages. Non-alcoholic drinks such as carbonated soft drinks, bottled water, and fruit juices are particularly popular among consumers in Oman. The hot weather encourages consumers to seek out beverages that can quench their thirst and provide relief from the heat.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in Oman is also influenced by macroeconomic factors such as population growth, urbanization, and increasing disposable income. As the population grows and more people move to urban areas, the demand for non-alcoholic drinks is expected to continue rising. Additionally, the increasing disposable income of consumers enables them to spend more on beverages, including non-alcoholic options. In conclusion, the Non-Alcoholic Drinks market in Oman is experiencing growth due to changing customer preferences towards healthier options, the rise of functional beverages, and the demand for convenient ready-to-drink options. The hot climate in Oman also contributes to the popularity of non-alcoholic drinks. Moreover, underlying macroeconomic factors such as population growth, urbanization, and increasing disposable income are driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.