Confectionery & Snacks - Oman

Oman

Highlights

Revenue in the Confectionery & Snacks market amounts to US$1.51bn in 2024. The market is expected to grow annually by 3.14% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$320.10 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 240.20m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 47.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Oman is witnessing minimal growth due to factors such as changing consumer preferences, increasing health consciousness, and competition from healthier snack options. Despite this, the Confectionery and Snack Food sub-markets are still seeing steady demand, driven by convenience and indulgence factors.

Customer preferences: Consumers in Oman are increasingly shifting towards healthier snacking options, driven by a growing awareness of the importance of a balanced diet and the negative impact of excessive sugar consumption. This has led to a rise in demand for natural and organic snacks, as well as a preference for low-sugar and low-fat options. Additionally, there has been a surge in the popularity of plant-based and gluten-free snacks, catering to the increasing number of health-conscious and diet-restricted consumers in the market.

Trends in the market: In Oman, the Confectionery & Snacks Market within The Food market is seeing a surge in demand for healthier snack options, such as gluten-free, organic, and plant-based snacks. This trend is driven by the growing health consciousness among consumers and the rise of dietary restrictions. Additionally, there is a rise in the popularity of premium and indulgent snacks, catering to the increasing disposable income of consumers. Industry stakeholders need to focus on innovation and product diversification to meet the changing consumer preferences and stay competitive in the market.

Local special circumstances: In Oman, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's growing tourism industry. With an increase in international visitors, there is a demand for locally-made snacks and sweets as souvenirs. Additionally, the cultural preference for sweet and savory flavors has led to the development of unique and traditional snacks, catering to local tastes. The market is also impacted by regulatory restrictions on certain ingredients, promoting the use of natural and organic alternatives.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Oman is heavily impacted by macroeconomic factors such as consumer spending power, population demographics, and government policies. The country's robust economic growth and rising disposable income have contributed to the increasing demand for convenience foods, including confectionery and snacks. Additionally, the government's initiatives to promote healthy eating habits and regulate the food industry have influenced market dynamics. Moreover, the growing young population and rising urbanization in the country have resulted in a shift towards on-the-go and indulgent snacking, further driving market growth. These factors, coupled with the overall growth of the food industry in Oman, are expected to continue to drive the Confectionery & Snacks Market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.