Fruits & Nuts - Oman

Oman

Highlights

Revenue in the Fruits & Nuts market amounts to US$573.50m in 2024. The market is expected to grow annually by 3.07% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$121.70 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 205.80m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 41.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Oman is facing negligible growth, influenced by limited domestic production, fluctuating pricing, and changing consumer preferences. Despite these challenges, there remains a steady demand for fresh and processed options, driven by health-conscious trends.

Customer preferences: In Oman, consumers are increasingly prioritizing health and wellness, significantly impacting the Fruits & Nuts Market. There is a growing preference for organic and locally-sourced products, reflecting a cultural shift towards sustainability and environmental consciousness. Additionally, younger demographics are gravitating towards convenience, fueling demand for ready-to-eat fruit snacks and nut mixes. Social media influence is also noteworthy, as consumers seek visually appealing and nutritious options for sharing online, driving innovation in product packaging and marketing strategies.

Trends in the market: In Oman, the Fruits & Nuts Market is experiencing a surge in demand for organic and locally-sourced products, driven by consumers’ increasing focus on health and wellness. This trend highlights a cultural shift towards sustainability, with more shoppers actively seeking eco-friendly options. Additionally, the rise in convenience-seeking behavior among younger demographics is boosting the popularity of ready-to-eat fruit snacks and nut mixes. Social media is further shaping consumer preferences, as visually appealing and nutritious products gain traction, compelling industry stakeholders to innovate in packaging and marketing to capture consumer interest.

Local special circumstances: In Oman, the Fruits & Nuts Market is uniquely influenced by its arid climate, which necessitates the cultivation of drought-resistant varieties, fostering a preference for locally-grown produce. The cultural significance of dates and nuts in Omani cuisine further drives demand, as these products are integral to traditional hospitality. Regulatory support for organic farming practices is enhancing the appeal of sustainable options, while a growing expatriate population is diversifying consumer preferences, encouraging innovation and variety in the market.

Underlying macroeconomic factors: The Fruits & Nuts Market in Oman is significantly shaped by macroeconomic factors including global commodity prices, trade policies, and national economic stability. Fluctuations in global agricultural markets affect import prices and export competitiveness, influencing local producers. Oman’s economic diversification efforts, particularly through Vision 2040, promote investment in sustainable agriculture, enhancing local production capabilities. Additionally, fiscal policies aimed at boosting food security, coupled with government incentives for organic farming, further stimulate market growth. The rising disposable income among consumers is also shifting preferences towards premium and organic fruits and nuts, fostering a dynamic market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.