Food - Oman

Oman

Revenue in the Food market amounts to US$6.83bn in 2024. The market is expected to grow annually by 3.90% (CAGR 2024-2029).
The market's largest segment is the segment Confectionery & Snacks with a market volume of US$1.51bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$1,450.00 are generated in 2024.
In the Food market, 7.2% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 1,887.00m kg by 2029. The Food market is expected to show a volume growth of 2.2% in 2025.
The average volume per person in the Food market is expected to amount to 364.60kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

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Analyst Opinion

The Food market in Oman has been experiencing slow growth, impacted by factors such as low consumer awareness of healthy eating, limited availability of certain food products, and high import costs. Despite the growth potential in sub-markets like Dairy Products & Eggs and Fruits & Nuts, challenges such as limited infrastructure and high production costs hinder their development. The market's negligible growth rate is driven by a lack of investment in technology and innovation, as well as limited government support for the food industry.

Customer preferences: As the younger generation in Oman becomes more health-conscious, there is a growing demand for healthier and more diverse food options in the market. This trend is driven by the rise of social media and the influence of Western culture, resulting in a preference for fresher, organic, and international cuisines. Additionally, with the increasing number of expats in the country, there is a demand for specialty foods and ingredients, leading to a rise in import of international products.

Trends in the market: In Oman, The Food market is experiencing a shift towards healthier and more sustainable food options. This trend is driven by increasing awareness of the link between diet and health, as well as concerns about food safety and environmental impact. As a result, there has been a rise in demand for organic, locally sourced, and plant-based products. This trajectory is expected to continue as consumers become more health-conscious and environmentally aware. For industry stakeholders, this trend presents both challenges and opportunities, as they must adapt their offerings to meet changing consumer preferences, while also capitalizing on the growing demand for healthier and more sustainable food options in Oman.

Local special circumstances: In Oman, The Food market has been influenced by the country's unique geographical location, with access to both the Arabian Sea and the Gulf of Oman. This has led to a diverse culinary culture, with influences from neighboring countries such as Yemen, Iran, and India. Additionally, the government's focus on promoting tourism has led to an increase in demand for traditional Omani cuisine, further driving the growth of The Food market. The country's strict regulations on food safety and importation also play a significant role in shaping the market, ensuring the availability of high-quality, locally sourced ingredients.

Underlying macroeconomic factors: The Food market in Oman is heavily influenced by macroeconomic factors such as economic stability, government policies, and consumer spending patterns. With a strong GDP growth and low inflation rates, the country has a stable and growing economy, which in turn drives the demand for food products. The government's initiatives to diversify the economy and reduce reliance on oil exports have also created new opportunities for The Food market. Additionally, the increasing population and changing dietary preferences have led to a rise in demand for convenience and packaged foods, creating a favorable market landscape for food companies in Oman.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.