Processed Meat - Oman

  • Oman
  • Revenue in the Processed Meat market amounts to US$292.50m in 2024. The market is expected to grow annually by 2.78% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$42bn in 2024).
  • In relation to total population figures, per person revenues of US$62.05 are generated in 2024.
  • In the Processed Meat market, volume is expected to amount to 51.93m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.9% in 2025.
  • The average volume per person in the Processed Meat market is expected to amount to 10.6kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

 
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Analyst Opinion

The Processed Meat Market in Oman, including sub-markets such as Ham & Bacon, Sausages, and Cold & Roast Meat Products, is experiencing negligible growth. This can be attributed to factors like consumer preference for fresh meat, increasing health consciousness, and strict regulations on meat processing. As a result, the market is facing challenges in terms of product innovation and expansion.

Customer preferences:
Consumers in Oman are increasingly seeking healthier alternatives to traditional processed meat products. This trend is driven by a growing awareness of the health risks associated with consuming high levels of processed meat. As a result, there has been a rise in demand for plant-based meat substitutes, as well as locally sourced, organic and natural meat options. This shift towards healthier options is also influenced by the cultural values of promoting wellness and sustainable living.

Trends in the market:
In Oman, the Processed Meat Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly seeking out products with lower sodium and preservative-free ingredients. This trend is driven by a growing awareness of the negative health effects of processed meats and a desire for more natural and sustainable food options. As a result, industry stakeholders are adapting their product lines to meet this demand, with a focus on clean labeling and using alternative ingredients. This trend is expected to continue, with potential implications for the industry including increased competition and a need for innovation to keep up with changing consumer preferences.

Local special circumstances:
In Oman, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's strong traditional meat consumption culture. This has led to a high demand for processed meat products, especially during festive occasions and celebrations. Moreover, the country's strict Halal regulations and certification requirements have a significant impact on the types of processed meat products available in the market. This creates a unique market dynamic, with a focus on Halal-certified and locally sourced processed meat products. Additionally, the country's hot climate and high temperature conditions also play a role in the production and distribution of processed meat, leading to specific packaging and storage requirements.

Underlying macroeconomic factors:
The processed meat market in Oman is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing higher demand for processed meat products, while those with economic challenges may see a decline in consumer spending on such products. Moreover, the increasing population and rising disposable income in Oman are driving the demand for convenient and ready-to-eat processed meat options, leading to market growth. Additionally, government initiatives to promote food security and self-sufficiency in the country are also expected to contribute to the growth of the processed meat market in Oman.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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