Vegetables - Malaysia

Malaysia

Highlights

Revenue in the Vegetables market amounts to US$6.11bn in 2024. The market is expected to grow annually by 7.14% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$176.30 are generated in 2024.
In the Vegetables market, volume is expected to amount to 3.44bn kg by 2029. The Vegetables market is expected to show a volume growth of 5.5% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 79.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Malaysia is witnessing minimal growth, influenced by factors such as shifting consumer preferences towards fresh and convenient options, increased health consciousness, and challenges in supply chain logistics affecting availability.

Customer preferences: Consumers in Malaysia are increasingly prioritizing organic and locally-sourced vegetables, reflecting a growing health consciousness and a desire for sustainable food choices. This trend is fueled by a younger demographic that values transparency in food sourcing and nutritional content. Additionally, urbanization and busy lifestyles have led to a surge in demand for pre-packaged and convenient vegetable options. Cultural influences also play a role, as traditional cooking practices encourage the use of fresh ingredients, driving consumers towards farmers' markets and community-supported agriculture initiatives.

Trends in the market: In Malaysia, the vegetables market is experiencing a notable shift towards organic and locally-sourced produce, driven by an increasing health consciousness among consumers. This trend is particularly prominent among younger demographics who prioritize transparency and nutritional value in their food choices. Urbanization has also led to a heightened demand for convenient, pre-packaged vegetable options, catering to busy lifestyles. Furthermore, traditional cooking practices continue to influence consumer behavior, encouraging a preference for fresh ingredients and bolstering farmers' markets and community-supported agriculture initiatives, which hold significant implications for industry stakeholders aiming to adapt to these evolving consumer preferences.

Local special circumstances: In Malaysia, the vegetables market is shaped by its diverse cultural heritage, which influences dietary preferences and cooking styles. The country's tropical climate allows for a wide variety of fresh produce year-round, fostering a strong connection between consumers and local farmers. Additionally, government initiatives promoting sustainable agriculture and food security have encouraged the organic movement. Urban areas see a growing trend in community gardens and farmers' markets, aligning with local customs that value fresh, seasonal ingredients, thereby enhancing market dynamics and consumer engagement.

Underlying macroeconomic factors: The vegetables market in Malaysia is significantly influenced by macroeconomic factors such as national economic growth, consumer purchasing power, and government policies aimed at promoting agricultural sustainability. A robust national economy boosts disposable income, allowing consumers to prioritize fresh and organic produce. Additionally, fiscal policies that support local farmers through subsidies and grants enhance production capabilities. Global trends, such as the rising demand for healthy eating, further drive local consumption patterns. Moreover, supply chain efficiency and trade agreements impact the availability and pricing of vegetables, ultimately shaping market dynamics and consumer choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.