Other Sauces - Malaysia

  • Malaysia
  • Revenue in the Other Sauces market amounts to US$1.23bn in 2024. The market is expected to grow annually by 7.31% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$38,310m in 2024).
  • In relation to total population figures, per person revenues of US$34.68 are generated in 2024.
  • In the Other Sauces market, volume is expected to amount to 0.45bn kg by 2029. The Other Sauces market is expected to show a volume growth of 5.8% in 2025.
  • The average volume per person in the Other Sauces market is expected to amount to 10.2kg in 2024.

Key regions: Russia, United Kingdom, Philippines, Japan, South Korea

 
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Analyst Opinion

The Other Sauces Market in Malaysia has been steadily growing, driven by factors such as increasing demand for convenience and the rising popularity of online food services. However, the market's growth rate is minimal, impacted by factors such as economic slowdown and changing consumer preferences.

Customer preferences:
With the growing popularity of international cuisine, consumers in Malaysia are increasingly seeking out ethnic flavors and ingredients, leading to a rise in demand for other sauces such as soy sauce, fish sauce, and oyster sauce. This trend is driven by the country's diverse cultural demographics and the growing influence of global food trends. Additionally, the increasing preference for convenience and ready-to-eat meals has also boosted the sales of other sauces in Malaysia as they offer a quick and easy way to add flavor to dishes.

Trends in the market:
In Malaysia, the Other Sauces market is experiencing a shift towards healthier and more diverse options. Consumers are increasingly demanding organic, gluten-free, and plant-based sauces, as well as fusion flavors that combine traditional Malaysian ingredients with international influences. This trend is being driven by growing health consciousness and the influence of social media, which has made global food trends more accessible. Industry players must adapt to these changing preferences and innovate to stay competitive in this evolving market.

Local special circumstances:
In Malaysia, the Other Sauces Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's diverse culinary culture. Malaysian cuisine is a fusion of Malay, Chinese, and Indian flavors, resulting in a variety of unique sauces and condiments. Additionally, the country's strict halal regulations play a significant role in shaping the market, as certain ingredients and production processes must adhere to Islamic dietary laws. This has led to the development of specialized halal sauces to cater to the Muslim population. Furthermore, Malaysia's growing health-conscious consumer base has also sparked a demand for healthier and natural sauce options, leading to the rise of artisanal and organic sauce brands in the market.

Underlying macroeconomic factors:
The Other Sauces Market of the Sauces & Spices Market within The Food market is influenced by macroeconomic factors such as consumer spending, trade policies, and economic stability. Countries with strong economic growth and consumer confidence are likely to witness higher demand for sauces and other condiments. Additionally, changes in trade policies and international trade agreements can impact the availability and pricing of ingredients used in sauces, leading to fluctuations in market performance. Furthermore, the overall economic health of a country, including inflation rates, interest rates, and unemployment levels, can also affect consumer spending and ultimately, the sales of sauces in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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