Processed Meat - Malaysia

Malaysia

Revenue in the Processed Meat market amounts to US$0.67bn in 2024. The market is expected to grow annually by 3.87% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$18.91 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 104.10m kg by 2029. The Processed Meat market is expected to show a volume growth of 1.5% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 2.8kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Processed Meat Market within the Meat Market in Malaysia is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and advancements in technology. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products play a significant role in shaping the overall market conditions. Despite the slow growth rate, the convenience and affordability of processed meat products continue to drive demand.

Customer preferences: The processed meat market in Malaysia has seen a growing demand for healthier and more sustainable options. This trend is partly driven by the increasing awareness of ethical and environmental concerns surrounding meat consumption. As a result, there has been a rise in demand for plant-based and alternative protein products, as well as a shift towards organic and free-range meat options. Additionally, the rise of health-conscious consumers has led to a demand for minimally processed and additive-free meat products. These changing preferences reflect a growing interest in sustainable and ethical food choices among Malaysian consumers.

Trends in the market: In Malaysia, the Processed Meat Market within the Meat Market of The Food market is experiencing a shift towards healthier options, with a growing demand for plant-based and organic processed meats. This trend is driven by consumers' increasing health consciousness and concerns over the environmental impact of traditional meat production. Industry players are responding by introducing innovative products and expanding their plant-based offerings. This trend is expected to continue, posing both opportunities and challenges for stakeholders in the market.

Local special circumstances: In Malaysia, the Processed Meat market is heavily influenced by the country's diverse cultural and religious landscape. The majority of the population follows Islam, which restricts the consumption of pork, resulting in a smaller market for processed pork products. Additionally, Malaysia's tropical climate poses challenges for the storage and transportation of meat products, leading to a preference for cured and ready-to-eat meats. The government also has strict regulations on the import and production of meat, further shaping the dynamics of the Processed Meat market in Malaysia.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Malaysia is also impacted by macroeconomic factors such as changing consumer preferences, government regulations, and trade policies. Malaysia's growing economy and increasing disposable income have led to a shift in consumer preferences towards convenience foods, including processed meat products. Additionally, the country's participation in free trade agreements has opened up opportunities for import and export of processed meat, driving market growth. However, stringent government regulations on food safety and labeling, as well as rising concerns about the health risks associated with processed meat consumption, pose challenges to market expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.