Pasta - Malaysia

  • Malaysia
  • Revenue in the Pasta market amounts to US$0.71bn in 2024. The market is expected to grow annually by 4.39% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$28,000m in 2024).
  • In relation to total population figures, per person revenues of US$20.05 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 0.38bn kg by 2029. The Pasta market is expected to show a volume growth of 1.9% in 2025.
  • The average volume per person in the Pasta market is expected to amount to 9.7kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

 
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Analyst Opinion

The Pasta Market in Malaysia has seen slow growth due to various factors such as the increasing popularity of alternative food options and a stagnant economy. This has impacted the market's growth rate, which is currently negligible. However, with the rising health awareness and convenience of online food services, the market is expected to experience a gradual growth in the coming years.

Customer preferences:
Consumers in Malaysia are increasingly seeking healthier and more convenient food options, leading to a rise in demand for pasta made from alternative ingredients such as chickpea, quinoa, and lentils. This trend is driven by a growing health consciousness among Malaysians, as well as a desire for plant-based and gluten-free options. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wider variety of pasta products, including imported brands and artisanal offerings.

Trends in the market:
In Malaysia, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier options, such as whole wheat and gluten-free pastas. This trend is driven by the increasing health consciousness among consumers and the rise of dietary restrictions. In addition, there is a growing trend of incorporating local ingredients, such as herbs and spices, into pasta products to cater to the local palate. These trends indicate a shift towards more diverse and health-oriented offerings in the Pasta Market, presenting opportunities for industry players to innovate and differentiate their products.

Local special circumstances:
In Malaysia, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse cultural background. The cuisine in Malaysia is a fusion of Malay, Chinese, and Indian flavors, leading to a wide variety of pasta dishes that cater to different taste preferences. Additionally, the country's growing health consciousness has led to a demand for healthier and organic pasta options, resulting in the emergence of smaller, local pasta producers. The government's efforts to promote local food production have also contributed to the growth of the Pasta Market in Malaysia. These factors create a unique market dynamic in Malaysia that sets it apart from other countries.

Underlying macroeconomic factors:
The growth of the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by macroeconomic factors such as changes in consumer preferences, government policies, and economic stability. In Malaysia, the increasing urbanization and disposable income levels have led to a rise in demand for convenience foods, including pasta. Additionally, favorable government policies and investments in the agriculture sector have boosted the production of wheat and other cereal crops, leading to an increase in the availability of raw materials for pasta production. Furthermore, the country's stable economic conditions and growing food industry have created a favorable environment for the growth of the Pasta Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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