Convenience Food - Malaysia

Malaysia

Highlights

Revenue in the Convenience Food market amounts to US$3.24bn in 2024. The market is expected to grow annually by 6.73% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$93.37 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 829.90m kg by 2029. The Convenience Food market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 19.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food market in Malaysia is experiencing minimal growth, influenced by factors such as increasing demand for Ready-to-Eat Meals and Soups, convenience in busy lifestyles, and rising health consciousness. Despite the slow growth rate, the market is expected to continue expanding due to the convenience offered by these products.

Customer preferences: One notable trend in the Convenience Food Market within The Food market in Malaysia is the growing demand for healthier and more nutritious options. With an increasing focus on health and wellness, consumers are seeking out convenience foods that offer functional benefits such as high protein, low sugar, and natural ingredients. This shift towards healthier options is driven by a growing awareness of the importance of a balanced diet and the desire to maintain a healthy lifestyle. Additionally, the rise of health-conscious millennials and the aging population has also influenced the demand for healthier convenience food options in Malaysia.

Trends in the market: In Malaysia, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy and convenient food options. This trend is driven by the growing health awareness among consumers and their busy lifestyles. As a result, there is a rise in the availability of healthy convenience food options, such as ready-to-eat meals and snacks. This trend is expected to continue, with the potential to attract more health-conscious consumers and drive innovation in the industry. Additionally, the rise of online food delivery services is further fueling the demand for convenience food, making it easier for consumers to access these products. This trend is likely to have a significant impact on industry stakeholders, as it presents opportunities for growth and expansion in the market.

Local special circumstances: In Malaysia, the Convenience Food market is heavily influenced by the country's diverse cultural influences, including Chinese, Indian, and Malay cuisines. This has led to a wide variety of convenient food options, such as ready-to-eat meals and frozen foods, that cater to different tastes and preferences. Additionally, the country's high urbanization rate and busy lifestyle have also contributed to the growth of the convenience food market, as consumers seek convenient and time-saving meal options. Furthermore, the government's efforts to promote and regulate halal food products have also played a significant role in shaping the market dynamics of the Convenience Food market in Malaysia.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Malaysia is affected by various macroeconomic factors such as economic growth, consumer spending patterns, and government policies. The strong economic growth in Malaysia has resulted in increased disposable income and a growing middle-class population, leading to a higher demand for convenience food products. Additionally, government initiatives to promote healthy eating habits and improve food safety regulations have also had a significant impact on the market. Furthermore, the increasing trend of urbanization and a busy lifestyle has led to a rise in demand for quick and easy meals, further driving the growth of the Convenience Food Market in Malaysia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.