Confectionery & Snacks - Malaysia

Malaysia

Highlights

Revenue in the Confectionery & Snacks market amounts to US$6.86bn in 2024. The market is expected to grow annually by 7.82% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$197.90 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 1.35bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 7.6% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 30.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Malaysia is facing subdued growth due to factors such as increasing health consciousness among consumers, rising prices of raw materials, and strong competition within the sub-markets. However, the convenience and indulgence offered by these products continue to drive demand in the overall Food Market in Malaysia, despite slower growth compared to other markets.

Customer preferences: Consumers in Malaysia are showing a growing interest in healthier snack options, as the country experiences an increase in health-consciousness. This trend is driven by factors such as rising obesity rates and the growing awareness of the negative health effects of excessive sugar and artificial ingredients. In response, there has been a surge in demand for organic, natural, and low-sugar snack options, as well as snacks that cater to specific dietary needs, such as gluten-free and vegan. This shift in consumer preferences has also led to an increase in the availability of healthier snack options in supermarkets and convenience stores.

Trends in the market: In Malaysia, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, driven by increasing consumer awareness about the importance of nutrition and wellness. This trend is reflected in the rise of organic and natural snacks, as well as the incorporation of functional ingredients such as probiotics and superfoods. This trajectory is significant as it caters to the growing demand for healthier snacks and aligns with the government's efforts to promote a healthier lifestyle. For industry stakeholders, this trend presents opportunities for product innovation and diversification, as well as partnerships with health and wellness brands. Additionally, the trend towards healthier snacking may also have implications for traditional snack brands, which may need to adapt and offer healthier options to remain competitive in the market.

Local special circumstances: In Malaysia, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's diverse cultural background. The demand for halal-certified snacks and confectioneries is high due to the large Muslim population. Additionally, the tropical climate and abundance of local fruits have led to the development of unique and popular snack flavors. Moreover, the government's strict regulations on food safety and labeling have a significant impact on the market, ensuring high-quality products for consumers.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Malaysia is heavily influenced by macroeconomic factors such as consumer spending habits, government policies, and economic growth. The country's strong economic performance, fueled by investments in infrastructure and favorable fiscal policies, has led to an increase in disposable income and consumer purchasing power. This, in turn, has driven the demand for confectionery and snacks, as consumers are increasingly indulging in these affordable treats. Additionally, the growing urbanization and changing lifestyles have also contributed to the market's growth, as more people opt for convenient and on-the-go snack options. However, rising health concerns and changing consumer preferences towards healthier options are expected to pose challenges to the market's growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.