Baby Milk & Infant Formula - Malaysia

Revenue in the Baby Milk & Infant Formula market amounts to US$618.80m in 2024. The market is expected to grow annually by 4.15% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$17.85 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 35.46m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.9kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Malaysia has seen steady growth due to factors such as increasing health consciousness among parents and the convenience of online shopping. However, the market's minimal growth rate is impacted by factors such as declining birth rates and government regulations on advertising.

Customer preferences: As more parents are opting to breastfeed their babies, the demand for organic and natural baby milk and infant formula is on the rise in Malaysia. This trend is driven by a growing awareness of the potential health benefits of these products for both the baby and the environment. Additionally, with the rise of working mothers and dual-income households, there is a growing demand for convenient and easy-to-prepare infant formula options. This has led to an increase in the availability and variety of organic and natural baby milk and infant formula in the market.

Trends in the market: In Malaysia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by growing consumer awareness and preference for healthier and more sustainable options. Additionally, there is a rise in demand for plant-based formulas due to concerns over cow's milk allergies and environmental impact. This trend is expected to continue, with industry players investing in research and development to meet the evolving needs of consumers. As a result, stakeholders in the market will need to adapt their strategies to stay competitive and meet the changing demands of consumers in Malaysia.

Local special circumstances: In Malaysia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's diverse cultural and religious backgrounds. Halal certification is a key factor in the purchasing decisions of Muslim consumers, while the Chinese population has a strong preference for imported products. Additionally, strict regulations on marketing and labeling of baby food products have shaped the market landscape, with a growing demand for organic and natural options. These factors contribute to the unique dynamics of the market in Malaysia.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, population growth, and government policies. In Malaysia, the market is driven by a growing middle class and rising disposable incomes, which have led to increased spending on premium baby food products. Additionally, the country's stable economic growth and supportive government policies, such as tax incentives for families with young children, have contributed to the growth of the market. However, factors such as high competition and strict government regulations on product labeling and safety are also impacting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.