Fish & Seafood - Malaysia

Malaysia

Highlights

Revenue in the Fish & Seafood market amounts to US$5.87bn in 2024. The market is expected to grow annually by 6.61% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$97bn in 2024).
In relation to total population figures, per person revenues of US$169.30 are generated in 2024.
In the Fish & Seafood market, volume is expected to amount to 386.40m kg by 2029. The Fish & Seafood market is expected to show a volume growth of 5.3% in 2025.0.
The average volume per person in the Fish & Seafood market is expected to amount to 9.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fish & Seafood market in Malaysia has been experiencing minimal growth, influenced by factors like increasing demand for fresh and processed seafood, growing health consciousness among consumers, and the convenience of online purchasing options. However, challenges such as sustainability concerns and pricing fluctuations may impact the overall market's growth rate.

Customer preferences: Consumers in Malaysia have shown a growing interest in sustainable and ethically-sourced fish and seafood products. This trend is driven by a heightened awareness of environmental issues, as well as a desire for healthier and higher quality food options. Additionally, the increasing popularity of plant-based diets has also led to a rise in demand for alternative, plant-based seafood options. This shift towards sustainable and ethical consumption is expected to continue as consumers become more conscious of their impact on the environment and their own health.

Trends in the market: In Malaysia, the Fish & Seafood Market is seeing a rise in demand for sustainably sourced seafood, with consumers becoming more conscious about the environmental impact of their food choices. This trend is expected to continue as the country works towards achieving its sustainability goals. This presents opportunities for industry stakeholders to differentiate their products and cater to the growing demand for eco-friendly options. Additionally, there is a rising trend of online seafood delivery services in Malaysia, providing convenience and accessibility to consumers. This trend is likely to continue as the e-commerce sector continues to grow in the country, creating new opportunities for market players to reach a wider customer base.

Local special circumstances: In Malaysia, the Fish & Seafood Market is heavily influenced by the country's diverse geographical landscape and cultural preferences. Malaysia's coastal location provides access to a wide variety of seafood, resulting in a thriving market for fresh and frozen fish products. Additionally, the country's large Muslim population has led to a demand for Halal-certified seafood, creating a niche market for producers and suppliers. Government regulations also play a significant role in this market, with strict standards and inspections ensuring the safety and quality of seafood products.

Underlying macroeconomic factors: The Fish & Seafood Market within The Food market in Malaysia is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. Malaysia's strong economic growth and stable political environment have resulted in increased consumer spending power, leading to the growth of the Fish & Seafood Market. Additionally, government initiatives to promote sustainable fishing practices and investments in modernizing the seafood supply chain have contributed to the market's overall performance. Moreover, Malaysia's strategic location and its participation in regional trade agreements have boosted the country's seafood export market, further driving the growth of the Fish & Seafood Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.