Pet Food - Malaysia

Malaysia

Revenue in the Pet Food market amounts to US$270.40m in 2024. The market is expected to grow annually by 4.26% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$7.61 are generated in 2024.
In the Pet Food market, volume is expected to amount to 165.50m kg by 2029. The Pet Food market is expected to show a volume growth of 2.0% in 2025.
The average volume per person in the Pet Food market is expected to amount to 4.2kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

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Analyst Opinion

The Pet Food Market in Malaysia is experiencing minimal growth due to factors such as low consumer awareness, limited availability of premium pet food options, and the dominance of traditional pet food products. These challenges are impacting the market's growth rate.

Customer preferences: As pet ownership continues to rise in Malaysia, there has been a noticeable increase in demand for premium and organic pet food products. This trend is driven by a growing awareness of the importance of pet nutrition and a desire for healthier options. Additionally, there has been a shift towards more humanized pet food, with pet owners seeking to provide their furry companions with food that mimics their own diets. This is influenced by the cultural value placed on pets as members of the family and the desire to provide them with the best care possible.

Trends in the market: In Malaysia, the Pet Food Market within The Food market is experiencing a shift towards natural and premium pet food products, driven by increasing awareness of pet health and wellness. This trend is expected to continue, with consumers prioritizing quality ingredients and labeling transparency. Additionally, the rise of e-commerce and social media marketing is providing opportunities for smaller, niche pet food brands to gain visibility and compete with larger players. These trends have significant implications for industry stakeholders, requiring them to adapt their product offerings and marketing strategies to meet evolving consumer demands. Furthermore, the increasing demand for pet food products in Malaysia is expected to drive the growth of the overall Food Market in the country.

Local special circumstances: In Malaysia, the Pet Food Market is heavily influenced by the country's diverse cultural landscape. With a significant Muslim population, the demand for halal pet food has increased, leading to the rise of halal-certified pet food brands. Additionally, Malaysia's tropical climate has also influenced the types of pet food available, with a higher demand for wet or canned pet food due to the hot and humid weather. The country's strict regulations on pet imports also play a role in the market, as certain ingredients are banned or restricted, leading to a demand for locally made pet food products.

Underlying macroeconomic factors: The pet food market in Malaysia is greatly impacted by macroeconomic factors such as consumer spending, economic growth, and government policies. As the country experiences steady economic growth and rising consumer spending, pet owners have more disposable income to spend on pet food. Additionally, government policies promoting pet ownership and the pet industry have also contributed to the growth of the pet food market in Malaysia. Furthermore, the increasing urbanization and busy lifestyles of Malaysians have led to a shift towards convenience and premium pet food options, driving market demand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.