Vegetables - Americas

Americas

Highlights

Revenue in the Vegetables market amounts to US$195.70bn in 2024. The market is expected to grow annually by 5.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$192.40 are generated in 2024.
In the Vegetables market, volume is expected to amount to 101.90bn kg by 2029. The Vegetables market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 86.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in the Americas is experiencing minimal growth, influenced by factors such as fluctuating consumer preferences, competition from alternative food sources, and the increasing demand for convenience in meal preparation, which impacts both fresh and processed categories.

Customer preferences: Consumers in the Americas are increasingly prioritizing plant-based diets, driven by health consciousness and environmental concerns, which is reshaping the vegetables market. This trend is particularly prominent among younger demographics, who seek fresh, organic, and locally sourced options. Additionally, the rise of meal kits and ready-to-eat vegetable-based dishes caters to busy lifestyles, emphasizing convenience without sacrificing nutritional value. As cultural attitudes shift towards sustainability, demand for innovative vegetable products and culinary experiences is also surging.

Trends in the market: In the Americas, the Vegetables Market is experiencing a notable shift towards plant-based consumption, as consumers increasingly prioritize health and sustainability. Younger generations are driving this trend, favoring fresh, organic, and locally sourced vegetables. The popularity of meal kits and convenient ready-to-eat vegetable options underscores the demand for nutritious, hassle-free meals that fit busy lifestyles. This evolution in consumer preferences highlights the significance of innovation in vegetable products and culinary experiences, compelling industry stakeholders to adapt their offerings and explore sustainable practices to remain competitive in a dynamic market landscape.

Local special circumstances: In the Americas, the Vegetables Market is shaped by diverse geographical and cultural factors that influence consumer preferences and demand. The region's varied climates allow for year-round vegetable cultivation, fostering a strong local farming community that emphasizes freshness and seasonal produce. Additionally, cultural diversity promotes unique culinary uses for vegetables, driving interest in ethnic and fusion cuisine. Regulatory influences, such as labeling requirements for organic and non-GMO products, further guide consumer choices, encouraging transparency and sustainability in vegetable sourcing and production.

Underlying macroeconomic factors: The Vegetables Market in the Americas is significantly influenced by macroeconomic factors such as national economic health, trade policies, and consumer spending trends. A robust economy typically boosts disposable income, allowing consumers to invest in fresh, high-quality vegetables. Conversely, economic downturns can shift preferences towards cheaper, processed alternatives. Global economic trends, including fluctuations in commodity prices and international trade agreements, also play a crucial role in shaping supply chains and pricing. Furthermore, increasing interest in sustainability and health-conscious eating is driving demand for organic and locally sourced vegetables, prompting investments in sustainable agricultural practices and enhancing market growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.