Meat Substitutes - Americas

Americas

Highlights

Revenue in the Meat Substitutes market amounts to US$2.30bn in 2024. The market is expected to grow annually by 5.47% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$2.26 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 154.30m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes market in the Americas is experiencing moderate growth, influenced by factors such as the increasing demand for healthier food options and environmental concerns. This market is expected to see minimal growth in the coming years due to the high price of meat substitutes and limited product availability.

Customer preferences: Consumers in Americas are increasingly turning towards plant-based meat substitutes as a healthier and more sustainable alternative to traditional meat products. This trend is driven by a growing awareness of environmental concerns and health benefits associated with plant-based diets. Additionally, the rise in vegetarian and vegan lifestyles, particularly among younger demographics, has also contributed to the growing demand for meat substitutes. As a result, major food companies are investing in developing and promoting their own plant-based meat alternatives to cater to the changing preferences of consumers.

Trends in the market: In the Americas, the market for Meat Substitutes is experiencing a surge in demand, driven by the growing trend of plant-based diets and concerns over the environmental impact of meat consumption. This has led to a proliferation of innovative and diverse meat substitute products, ranging from plant-based burgers to faux seafood. Furthermore, there is a significant shift towards using advanced technology in the production of these substitutes, such as 3D printing and cell-based meat production. These trends are expected to continue in the coming years, presenting opportunities for industry stakeholders to capitalize on the rising demand for sustainable and healthy meat alternatives.

Local special circumstances: In North America, the Meat Substitutes Market is experiencing significant growth due to the increasing health consciousness and the rise of vegetarian and vegan diets. The market is also influenced by the strong presence of multinational food corporations and the high demand for plant-based products among millennials and Gen Z. In addition, government regulations promoting sustainable and ethical practices in the food industry are also driving the growth of the Meat Substitutes Market in the region.

Underlying macroeconomic factors: The Meat Substitutes Market in the Meat Market within The Food market is heavily influenced by macroeconomic factors such as shifting consumer preferences towards healthier and more sustainable food options, rising concerns about animal welfare and environmental sustainability, and increasing government support for plant-based diets. Countries with strong economies and high levels of health and environmental awareness are experiencing faster growth in the market, as they have the resources and demand to support the development and adoption of meat substitutes. Furthermore, the rising global population and growing middle class are driving the demand for alternative protein sources, creating a strong market potential for meat substitutes in the coming years. This trend is expected to continue as consumers become more health-conscious and environmentally aware, and governments continue to promote sustainable food choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.