Fresh Meat - Americas

Americas

Highlights

Revenue in the Fresh Meat market amounts to US$235.10bn in 2024. The market is expected to grow annually by 5.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$231.20 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 34.64bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 29.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in the Americas is experiencing minimal growth, influenced by factors such as consumer preference for plant-based alternatives, health concerns, and environmental awareness. The sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat are also impacted by fluctuating supply and demand, price sensitivity, and changing dietary trends. However, with increasing urbanization and economic growth, there is potential for the market to expand in the future.

Customer preferences: In recent years, there has been a growing preference for ethically and sustainably sourced fresh meat products in the Americas. This trend is driven by consumer demand for transparency and accountability in the food supply chain. Additionally, there has been an increased interest in plant-based meat alternatives, particularly among younger demographics, as they become more health and environmentally conscious. This shift towards alternative proteins is also influenced by the rise of flexitarian diets and the desire for more diverse and environmentally friendly food options.

Trends in the market: In the Americas, the Fresh Meat Market within the Meat Market of The Food market is experiencing a shift towards more sustainable and ethical practices. This trend is driven by consumer demand for transparency and animal welfare concerns. As a result, companies are implementing traceability systems and offering plant-based alternatives. This trajectory is significant as it reflects a growing consciousness about the impact of the meat industry on the environment and animal welfare. It also presents opportunities for industry stakeholders to differentiate their products and cater to changing consumer preferences.

Local special circumstances: In the United States, the Fresh Meat market is heavily influenced by consumer demand for healthier and more sustainable options. This has led to an increase in demand for organic and grass-fed meat products, as well as plant-based alternatives. Additionally, the strict regulations and labeling requirements for meat products have shaped consumer preferences and purchasing decisions. In contrast, the Fresh Meat market in Brazil is driven by cultural preferences for meat-heavy diets and the availability of affordable options. In Argentina, the market is heavily influenced by the country's strong tradition and culture of meat consumption, with a focus on high-quality, locally sourced meat. These unique local factors play a significant role in shaping the dynamics of the Fresh Meat market in the Americas.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Americas is heavily influenced by macroeconomic factors such as consumer spending power, import and export policies, and changing dietary preferences. Countries with a strong economy and high disposable income are likely to have a higher demand for premium and specialty meat products, while countries with restrictive trade policies may experience slower market growth. Moreover, the changing consumer preferences towards healthier and sustainable food choices are also impacting the demand for fresh meat, with a growing demand for plant-based meat alternatives and ethically-sourced meat products. These macroeconomic trends are expected to continue shaping the Fresh Meat Market in the Americas in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.