Spreads & Sweeteners - Americas

Americas

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$27.05bn in 2024. The market is expected to grow annually by 5.32% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$26.60 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 9.33bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 8.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Americas, particularly the Spreads and Sweeteners sub-markets, is experiencing minimal growth due to factors such as slow adoption of digital technologies, low health awareness among consumers, and limited convenience offered by online services. This has resulted in a sluggish growth rate for the market.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and organic spreads and sweeteners in the Americas. This trend is driven by a desire for nutritious yet indulgent options, as well as concerns over the potential health risks associated with artificial ingredients. Additionally, there is a growing preference for locally sourced and sustainably produced products, as consumers become more environmentally conscious. This has led to the emergence of smaller, artisanal brands that cater to these preferences.

Trends in the market: In the Americas, the Spreads & Sweeteners Market within The Food market is experiencing a surge in demand for healthier options, driven by increasing health consciousness among consumers. This has led to a rise in the availability of natural and low-calorie spreads and sweeteners. Additionally, there is a growing trend of using digital platforms to promote and sell these products, catering to the rising demand for convenience and accessibility. This trend is expected to continue, with potential implications for industry stakeholders such as manufacturers, retailers, and distributors. As consumers continue to prioritize health and wellness, the market for healthier spreads and sweeteners is likely to expand, presenting opportunities for innovation and growth.

Local special circumstances: In the Americas, the Spreads & Sweeteners Market within The Food market is heavily influenced by local factors such as consumer preferences, cultural traditions, and government regulations. In Canada, the market is driven by the demand for natural and organic products, while in Mexico, the popularity of traditional sweeteners like agave nectar and piloncillo remains strong. In Brazil, the use of sweeteners in processed foods is regulated by the government, leading to growth in the market for natural and alternative sweeteners. Additionally, the rising awareness of health and wellness in the region has also resulted in a surge in demand for sugar-free and low-calorie spreads and sweeteners.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in the Americas is heavily influenced by macroeconomic factors such as consumer spending patterns, government regulations, and trade policies. The economic health of countries in the region, as well as global economic trends, also play a significant role. For instance, countries with stable economic growth and favorable trade agreements are likely to experience higher demand for spreads and sweeteners, while those with economic instability and trade barriers may see a decline in market growth. Additionally, fiscal policies and consumer confidence levels can impact purchasing power and consumer preferences for healthier and more affordable products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.