Margarine - Americas | Statista Market Forecast

Revenue in the Margarine market amounts to US$7.16bn in 2024. The market is expected to grow annually by 4.80% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$7.04 are generated in 2024.
In the Margarine market, volume is expected to amount to 2.35bn kg by 2029. The Margarine market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 2.16kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in the Americas is experiencing minimal growth, influenced by shifting consumer preferences towards natural spreads, health concerns regarding trans fats, and increased competition from butter and plant-based alternatives.

Customer preferences: Consumers in the Margarine Market are increasingly gravitating towards healthier, more natural food options, driven by a growing awareness of nutrition and wellness. This shift is particularly pronounced among younger demographics who prioritize clean labels and sustainable sourcing. Additionally, the rise of plant-based diets is influencing preferences, with many opting for spreads that align with vegan or vegetarian lifestyles. Cultural movements promoting health consciousness are further shaping demand, leading to a decline in traditional margarine in favor of innovative, health-oriented alternatives that cater to diverse dietary needs.

Trends in the market: In North America, the Margarine Market is experiencing a notable shift toward plant-based and organic spreads, as consumers increasingly seek healthier alternatives to traditional margarine. This trend is particularly evident among millennials and Gen Z, who prioritize products with clean labels and sustainable sourcing. In Latin America, the popularity of health-conscious diets is leading to a surge in demand for fortified margarines that offer additional nutritional benefits. These evolving consumer preferences are prompting industry stakeholders to innovate and diversify their product offerings, emphasizing transparency and quality to stay competitive in a rapidly changing marketplace.

Local special circumstances: In North America, the Margarine Market is influenced by diverse culinary traditions and a strong emphasis on health and wellness. The region's focus on sustainable agriculture and organic products drives the demand for plant-based spreads, as consumers gravitate towards items that align with their ethical values. Meanwhile, in Latin America, local cuisine and dietary practices shape preferences for fortified margarines that cater to nutritional needs, particularly in regions where malnutrition is a concern. Regulatory frameworks in both regions also impact formulation and labeling, pushing brands to prioritize transparency and health benefits in their offerings.

Underlying macroeconomic factors: The Margarine Market within the Oils & Fats sector is shaped by several macroeconomic factors, including global economic trends, national economic health, and fiscal policies. Economic growth in North America, characterized by rising disposable incomes, encourages consumers to invest in premium and health-oriented margarine products. Conversely, in Latin America, economic instability and inflation can challenge consumer spending, leading to a preference for affordable and fortified options to combat malnutrition. Additionally, shifts towards sustainable practices are influenced by government policies promoting organic and plant-based products, impacting both production methods and consumer choices across the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.