Oils & Fats - Americas

Americas

Highlights

Revenue in the Oils & Fats market amounts to US$47.65bn in 2024. The market is expected to grow annually by 5.84% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$46bn in 2024).
In relation to total population figures, per person revenues of US$46.86 are generated in 2024.
In the Oils & Fats market, volume is expected to amount to 12.01bn kg by 2029. The Oils & Fats market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Oils & Fats market is expected to amount to 10.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Oils & Fats market in the Americas is experiencing minimal growth, influenced by factors such as shifting consumer preferences towards healthier options, regulatory changes, and competition from plant-based alternatives, impacting traditional segments like butter and margarine.

Customer preferences: Consumers in the Americas are gravitating towards healthier fats and oils, influenced by a growing awareness of nutrition and wellness. This trend is reflected in the rising popularity of avocado, olive, and coconut oils, often seen as healthier alternatives to traditional fats. Additionally, younger demographics, particularly millennials and Gen Z, are prioritizing sustainability and plant-based options, leading to increased demand for oil blends that cater to vegan lifestyles. Cultural influences are also prompting shifts towards ethnic and regional oils, enriching the market landscape.

Trends in the market: In the Americas, the Oils & Fats market is experiencing a shift towards healthier and more sustainable options, with consumers increasingly favoring oils such as avocado, olive, and coconut for their nutritional benefits. This trend is propelled by heightened health awareness among younger generations, particularly millennials and Gen Z, who are also advocating for plant-based and vegan-friendly products. Furthermore, the demand for ethnic and regional oils is growing, reflecting cultural diversity and culinary exploration. This evolving landscape presents significant opportunities for manufacturers and retailers to innovate and adapt their product offerings to meet consumer preferences for health, sustainability, and flavor diversity.

Local special circumstances: In the Americas, the Oils & Fats market is shaped by diverse geographical and cultural influences that distinguish it from other regions. For instance, the Mediterranean heritage in southern states fosters a strong preference for olive oil, while tropical regions see a surge in coconut oil usage, driven by local culinary traditions. Regulatory frameworks, such as labeling requirements and health guidelines, also play a crucial role, encouraging transparency and promoting healthier oil options. These unique factors create a dynamic market landscape, prompting brands to tailor their offerings to regional tastes and health trends.

Underlying macroeconomic factors: The Oils & Fats market in the Americas is significantly influenced by macroeconomic factors such as commodity prices, trade policies, and consumer spending trends. Fluctuations in global oilseed production and pricing, driven by weather patterns and geopolitical tensions, directly impact the availability and cost of oils. Additionally, national economic health, characterized by GDP growth and employment rates, affects consumer purchasing power and preferences for premium versus budget-friendly oils. Fiscal policies promoting sustainable agriculture and healthier food options further shape market dynamics, encouraging innovation and diversification in product offerings to meet evolving consumer demands.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.