Non-Alcoholic Drinks - Americas

The Non-Alcoholic Drinks market in Americas is experiencing significant growth and development. Customer preferences are shifting towards healthier and more natural beverage options, leading to an increased demand for non-alcoholic drinks. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of this market. Customer preferences in the Non-Alcoholic Drinks market in Americas are being driven by a desire for healthier beverage options. Consumers are becoming more health-conscious and are actively seeking out drinks that are low in sugar, calories, and artificial ingredients. This has led to a rise in the popularity of natural and organic beverages, such as herbal teas, fruit-infused waters, and plant-based milk alternatives. Furthermore, there is a growing interest in functional beverages that offer additional health benefits, such as probiotic drinks and energy-boosting beverages. Trends in the Non-Alcoholic Drinks market in Americas are also being influenced by local cultural preferences. For example, in North America, there is a strong demand for carbonated soft drinks, which are often consumed with meals or as a refreshing beverage. However, there is also a growing trend towards healthier alternatives, such as sparkling water and flavored seltzers. In Central and South America, traditional beverages like mate and aguas frescas are gaining popularity, as they are seen as a part of the local culture and heritage. Local special circumstances in the Americas are contributing to the growth of the Non-Alcoholic Drinks market. For instance, the region has a large population of health-conscious consumers who are willing to pay a premium for high-quality and natural beverages. Additionally, the presence of a diverse range of fruits and herbs in the region allows for the production of unique and flavorful drinks. This has led to the emergence of local and artisanal beverage brands that cater to the preferences of the local population. Underlying macroeconomic factors are also driving the growth of the Non-Alcoholic Drinks market in the Americas. The region has experienced steady economic growth, which has resulted in an increase in disposable income and consumer spending. This has allowed consumers to prioritize their health and wellness, leading to a higher demand for non-alcoholic beverages. Furthermore, the growing urbanization and changing lifestyles in the region have led to an increased demand for convenient and on-the-go beverage options. Overall, the Non-Alcoholic Drinks market in the Americas is developing in response to changing customer preferences towards healthier and more natural beverage options. Local cultural preferences, special circumstances, and underlying macroeconomic factors are all contributing to the growth of this market. As a result, there is a wide range of innovative and diverse non-alcoholic drinks available to consumers in the Americas.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.