Spreads - Americas | Statista Market Forecast

The Spreads Market in the Americas is seeing minimal growth due to factors such as changing consumer preferences, health concerns, and the convenience of online purchasing. This is particularly evident in sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter, where consumers are seeking healthier options and turning to online platforms for their purchases.

Customer preferences: As consumers become more health-conscious, there has been a rise in demand for natural and organic spreads in the Spreads Market. This trend is driven by a growing awareness of the benefits of clean eating and a desire for healthier alternatives to traditional spreads. Additionally, there has been a shift towards premium and artisanal spreads, as consumers seek unique and high-quality products. These preferences are influenced by cultural values of health and wellness, as well as the increasing diversity of the population in the Americas.

Trends in the market: In the Americas, the Spreads & Sweeteners Market is experiencing a rise in demand for natural and organic products, as consumers become more health-conscious and seek out healthier alternatives. This trend is expected to continue in the coming years, with a growing focus on clean label and transparent sourcing. Additionally, there is a growing trend of product innovation, with companies introducing new flavors and varieties to cater to changing consumer preferences. This presents opportunities for industry stakeholders to tap into new markets and expand their product offerings. However, it also poses challenges in terms of supply chain management and sourcing of high-quality ingredients. Overall, the trajectory of these trends suggests a shift towards a more health-conscious and discerning consumer base, which could have significant implications for the future of the Spreads Market within The Food market.

Local special circumstances: In the US, the Spreads Market of the Spreads & Sweeteners Market within The Food market is influenced by the increasing demand for natural and organic products, as well as rising health concerns and dietary preferences. This has led to the popularity of alternative spreads like nut butters and honey. Additionally, the FDA's stringent regulations on food labeling and ingredients have also impacted the market, with companies investing in clean label and transparent sourcing to gain consumer trust.

Underlying macroeconomic factors: In the Spreads & Sweeteners Market within The Food market, the Spreads Market in the Americas is greatly impacted by macroeconomic factors such as consumer preferences, income levels, and food regulations. As the demand for healthier and sustainable food products continues to rise, manufacturers are focusing on developing spreads made with natural and plant-based ingredients. Furthermore, the increasing disposable income and changing dietary habits of consumers in the Americas have led to an upsurge in demand for premium spreads and sweeteners. However, stringent food regulations and policies in certain countries may hinder market growth. Additionally, economic instability and fluctuations in commodity prices can also affect market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.