Alcoholic Drinks - Americas | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$304.6bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$199.9bn in 2024.
Revenue, combined amounts to US$504.5bn in 2024.
The revenue, at home is expected to grow annually by 1.90% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$299.60 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 53.5bn L by 2024.
Volume, out-of-home is expected to amount to 18.9bn L in 2024.
Volume, combined is expected to amount to 72.3bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.3% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 52.56L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Americas has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this development. Customer preferences in the Alcoholic Drinks market in Americas have been evolving. Consumers are increasingly seeking premium and craft products, as they value quality and uniqueness. This trend is particularly evident in countries like the United States and Canada, where craft beer and small-batch spirits have gained popularity. Additionally, there is a growing demand for healthier and low-alcohol options, as consumers become more health-conscious. This has led to the rise of products such as light beers and low-alcohol wines. Trends in the market also play a significant role in the development of the Alcoholic Drinks market in Americas. One notable trend is the increasing popularity of online sales and direct-to-consumer models. E-commerce platforms and online marketplaces have made it easier for consumers to access a wide range of alcoholic beverages, including niche and specialty products. This trend has been further accelerated by the COVID-19 pandemic, as consumers turned to online shopping during lockdowns and social distancing measures. Another trend in the market is the growing interest in sustainability and environmental responsibility. Consumers are becoming more conscious of the environmental impact of their choices, and this includes their beverage consumption. As a result, there is a demand for eco-friendly packaging, organic and locally sourced ingredients, and sustainable production practices. Companies that can align with these values and communicate their commitment to sustainability are likely to attract a loyal customer base. Local special circumstances also influence the development of the Alcoholic Drinks market in Americas. Each country in the region has its own unique drinking culture and regulations. For example, in Mexico, tequila and mezcal are deeply rooted in the country's heritage and are protected by Designation of Origin regulations. In Brazil, cachaça is a popular distilled spirit made from sugarcane, and it has a strong cultural significance. These local special circumstances create opportunities for companies to cater to specific tastes and preferences in each market. Underlying macroeconomic factors also play a role in the development of the Alcoholic Drinks market in Americas. Economic growth, disposable income levels, and consumer confidence all influence consumer spending on alcoholic beverages. In countries with a stable economy and rising incomes, consumers are more likely to spend on premium and higher-priced products. On the other hand, in countries facing economic challenges, consumers may opt for more affordable options. In conclusion, the Alcoholic Drinks market in Americas is developing due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As consumers seek premium and unique products, companies need to adapt to these preferences and offer a diverse range of options. Additionally, the increasing popularity of online sales and sustainability is shaping the market landscape. Understanding the local drinking culture and regulations is also crucial for success in each country. Finally, macroeconomic factors such as economic growth and disposable income levels influence consumer spending in the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.