Snack Food - Americas | Statista Market Forecast

Revenue in the Snack Food market amounts to US$82.90bn in 2024. The market is expected to grow annually by 4.42% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$81.53 are generated in 2024.
In the Snack Food market, volume is expected to amount to 13.48bn kg by 2029. The Snack Food market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 12.0kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in the Americas has shown minimal growth due to factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. These trends have impacted sub-markets like Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers. With the rising demand for healthier snack options, companies are innovating and adapting to meet these needs, leading to steady growth in the overall market.

Customer preferences: As health and wellness continue to be top priorities for consumers, there has been a growing demand for healthier snack options. This has led to an increase in the availability of plant-based and organic snacks, as well as snacks with functional benefits, such as added protein or superfoods. Additionally, with the rise of e-commerce and online grocery shopping, consumers are also looking for convenient and customizable snack options that they can order directly to their doorstep. This trend is expected to continue as consumers prioritize convenience and health in their snacking choices.

Trends in the market: In recent years, the Snack Food Market of the Confectionery & Snacks Market within The Food market in the Americas has seen a shift towards healthier and more nutritious options. This trend is driven by increasing consumer awareness of the importance of healthy snacking and the prevalence of lifestyle diseases. As a result, there has been an increase in the demand for products that are low in sugar, fat, and calories, while still being tasty and convenient. This has led to the introduction of a wide range of snacks made from natural and organic ingredients, as well as the use of alternative sweeteners and healthier cooking oils. This trend is expected to continue as more consumers prioritize their health and wellness, presenting opportunities for industry stakeholders to innovate and tap into this growing market.

Local special circumstances: In North America, the Snack Food market is heavily influenced by the region's busy lifestyles and demand for convenience. This has led to a rise in demand for on-the-go snack options, such as protein bars and single-serving snacks. In addition, the market is highly competitive due to the presence of established players and the constant introduction of new and innovative products. The regulatory landscape also plays a significant role, with strict labeling and health claims regulations impacting product development and marketing strategies.

Underlying macroeconomic factors: The Snack Food Market within the Confectionery & Snacks Market is heavily influenced by macroeconomic factors such as consumer spending and disposable income, as well as global economic trends and national economic health. Countries with strong economic growth and stable economies tend to have higher demand for snack foods, while economic downturns can lead to decreased consumer spending and a decline in market growth. Fiscal policies, such as taxes and trade agreements, can also impact the performance of the Snack Food Market, as they can affect production costs and international trade. Additionally, changing consumer preferences and health trends, such as the increasing demand for healthier snack options, can also influence the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.